Online Master’s in Marketing Communications Programs in 2024

Are you passionate about marketing and looking for a career that combines marketing with other communications specialties, such as public relations, social media, and multichannel digital communications? Then, a master's degree in marketing communications might be your next step. Also sometimes referred to as a master's in integrated marketing communication (IMC), a master's degree in marketing communication helps students become experts in the strategies and techniques for developing successful multichannel marketing communications. These programs blend traditional marketing principles with the latest digital strategy.

A master's degree in marketing communication can lead to careers such as:

• Chief Marketing Officer
• Social Media and Online Marketing Manager
• Director of Digital Marketing
• Sales & Marketing Manager
• Advertising & Promotions Manager
• Public Relations Manager
• Marketing and Business Development Director

Once you've decided to pursue a master's degree in marketing communications, the next step is finding the right school and program to fit your career goals. Online program options make it easier to pursue a degree while continuing to work or care for family needs, putting your marketing communication career goals within reach.

2024 Best Online Masters in Marketing Communication Programs

Marketing and communications may go hand in hand, but choosing an advanced degree program isn't always so simple. Below, we explore programs highlighting the dynamic landscape of digital communication, brand strategy, and consumer engagement. In an era where effective marketing communication is integral to business success, our 2024 Top Online Marketing Communications Program rankings aim to guide prospective students through online programs, considering factors such as curriculum innovation, faculty expertise, and program flexibility.

#1) NORTHWESTERN UNIVERSITY - EVANSTON, IL

Northwestern University’s Medill School offers an industry-leading online Master of Science in Integrated Marketing Communications program, recognizing the essential role of effective marketing in today’s competitive landscape. Guided by industry experts, this program emphasizes a customer-centric, data-driven approach, providing the tools needed to excel in executive-level marketing positions. The legacy of Northwestern University and Medill ensures a faculty and student body of the highest caliber, fostering a tight-knit network of accomplished alumni. The program’s focus on marketplace insights, data-driven decision-making, and a deep understanding of consumer psychology positions students as experts in the principles, objectives, channels, and strategies that have shaped some of the world’s most significant brands.

Learn more about Northwestern's offering here.

Highlights:

• The program can be completed in less than two years
• January and September start dates
• The curriculum consists of 13 units: three core courses and ten electives

#2) FORDHAM UNIVERSITY - BRONX, NY

Fordham University’s Gabelli School of Business offers a cutting-edge Online M.S. in Strategic Marketing Communications, recognizing the evolving landscape where marketing and communications intersect seamlessly. This AACSB-accredited program, spanning 33 credits, goes beyond traditional silos of paid, earned, and owned media to emphasize an integrated marketing communications strategic plan. Focused on leveraging digital media, public relations, storytelling, and social media, the curriculum is designed to equip students with the skills needed to create compelling campaigns, enhance brand recognition, foster customer loyalty, influence consumer behavior, and elevate visibility and reputation. In a business environment where these skills are increasingly vital, the program prepares students for future careers. With a global perspective and cultural sensitivity woven into the curriculum, graduates are positioned to make a meaningful impact domestically and in markets worldwide.

Learn more about Fordham's offering here.

Highlights:

• The curriculum includes both asynchronous and live synchronous courses
• GMAT/GRE optional
• The program can be completed in as few as 12 months

#3) EASTERN MICHIGAN UNIVERSITY - YPSILANTI, MI

Eastern Michigan University’s online Master of Science in Integrated Marketing Communications (IMC) is tailored for business professionals seeking a versatile and accredited program. Delivered entirely online, the IMC program combines real-world examples and collaborative learning, allowing students to acquire advanced skills in marketing and communications. Distinguished faculty experts guide students through integrating branding, messaging, and media, facilitating the development of progressive and innovative marketing strategies applicable to today’s business landscape. Designed for those passionate about marketing and communications, this program provides a competitive advantage in various industries globally. IMC graduates emerge prepared for diverse roles, including consultants, executives, directors, managers, and entrepreneurs, making it a valuable asset for career advancement.

Learn more about EMU's offerings here.

Highlights:

• It can be completed in 2 years
• Fall admission only
• 36 credits required

#4) UNIVERSITY OF MISSISSIPPI - UNIVERSITY, MS

The University of Mississippi’s online Master of Science in Integrated Marketing Communications (IMC) offers a comprehensive foundation in social science models to decipher consumer behavior, fostering an understanding of motivations and actions. The program emphasizes a strategic mindset for brand building, teaching the integration of touchpoints to establish robust connections between individuals and organizations. This multidisciplinary approach combines creative skills and research knowledge, essential for effective strategic communications leadership. The online format accommodates working professionals, allowing part-time study with the flexibility to complete the degree in 24 months or extend the duration based on individual preferences.

Learn more about the University of Mississippi's offerings here.

Highlights:

• Fall/Spring courses are six weeks in length
• Summer courses are four weeks in length
• Rolling admission

Choosing an Online Master's in Marketing Communications Program

Once you decide to pursue a master's in marketing communication, several factors must be considered when selecting a school. Many online programs are available nationwide, so to narrow your choices, keep the following considerations in mind: program accreditation, overall cost, length of program, and course selection.

Accreditation

The first program element you should take into consideration is program accreditation. Specific academic standards have evaluated an online master's program accredited by a legitimate accrediting organization and have met or exceeded these standards. An accrediting organization's stamp of approval means you can rest assured that your program will deliver a high-quality master's education and prepare you for your future career goals. Accrediting organizations that evaluate master's in marketing communications programs include the Accrediting Council on Education in Journalism and Mass Communications, the Accreditation Council for Business Schools and Programs, and the Association to Advance Collegiate Schools of Business, as well as regional accrediting bodies such as the Western Association of Schools and Colleges and the Higher Learning Commission.

Program Cost

The total cost of a master's in marketing communication program can vary significantly from school to school. Several factors, including the type and size of the school, geographic location, and program length, can impact cost. When considering the total cost of a program, make sure to include mandatory school fees, books, and other program materials in addition to the tuition price. If you need assistance paying for your master's degree, consult your school's financial aid office for information about scholarships, grants, and work-study programs that can offset tuition costs.

While online programs may be more affordable than their traditional on-campus counterparts, this is not always true. As an example of program costs, the online Master's in Integrated Marketing Communications program at Marist costs $800 per credit for tuition and fees for the 2017-2018 academic year, with an estimated total program cost of $24,000.

Program Length

The average master's in marketing communication program generally takes two years to complete, although some schools offer accelerated programs that allow students to graduate in 12 to 18 months. A program's length can be impacted by whether students enroll on a full- or part-time basis if any on-campus classroom time is required, and when. In addition, many online programs allow students to enter the program on a rolling basis so they can begin their classes in the fall, spring, or summer semesters.

Admissions Requirements

To gain admission to a master's in marketing program, students should keep in mind the following admissions requirements:

• Completion of a bachelor's degree, ideally in marketing, business, communication, or a related field
• GPA of 3.0 or above in their undergraduate coursework
• Transcripts from all undergraduate colleges attended
• Letters of recommendation and a personal statement
• Scores from applicable graduate school tests, such as the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE)

In some cases, master's in marketing communication programs require applicants to have completed at least two years of relevant work experience in business, marketing, or communications. In addition to the abovementioned requirements, prospective students may need to submit a resume detailing their relevant work experience.

Classes and Courses

Coursework for a master's in marketing communication program may include the following topics, which are part of St. Bonaventure University's online Master's in Integrated Marketing Communication program:

• Marketing Communications Research
• New Media: Digital Communications for Integrated Marketing Communication
• Strategic Marketing Management
• Financial Tools for IMC and the International Economy
• IMC Creative Message Strategy
• Integrated Communication Practices & Procedures

Difference Between a Master's in Marketing and a Master's in Marketing Communications

Marketing and communications go hand in hand, and many wonder what the difference between a traditional Master's in Marketing and a Master's in Marketing Communications entails. While many courses between the two-degree pathways overlap, a Master's in Marketing Communications further emphasizes digital communications strategies, a growing subsection of marketing. This focus on multi-channel communications and marketing modalities sets this degree apart from a traditional graduate marketing degree, which dials in on the foundations of marketing and advertising. In other words, a Master's in Marketing Communications grad would be well suited for a career in digital marketing, public relations management, and more. In contrast, a traditional Master's in Marketing degree is well suited for sales and marketing, advertising, and related pathways.

You may also consider an MBA in Marketing.

Advantages of Online Master’s in Marketing Communications Programs

If you are one of many aspiring master's students who need to continue working full- or part-time while taking your master's in marketing communications courses, an online program may be the best fit for you. Distance learning programs allow students to continue working or fulfilling family obligations and fit in coursework when and where convenient. Another advantage for students living in rural or remote locations is that online programs allow students to choose from a wider variety of schools than those in their neighborhoods. And without having to factor in commuting or campus housing costs, online programs are often a more cost-effective option.

Colleges That Offer Accredited Online Master’s in Marketing Communications Programs in 2024

Select Your State: Select StateColoradoIllinoisMassachusettsMichiganMississippiNew YorkOhioTennesseeWashington, DCWest Virginia

Colorado

Illinois

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