Online Master’s in Marketing Programs in 2025

Fairfield University's Master of Science in Marketing Analytics and Strategy delivers a comprehensive program designed to transform professionals into data-driven marketing experts. By integrating advanced analytical techniques with strategic management principles, students master powerful tools like Google Analytics, Tableau, and emerging AI technologies. The curriculum emphasizes practical learning through industry-connected capstone projects, enabling students to translate complex data into actionable marketing insights. Graduates emerge prepared to navigate dynamic marketing landscapes, with skills spanning digital strategy, business analytics, and strategic decision-making across diverse industry sectors.

• Online and Hybrid Format
• 30 Credit Program
• 12-24 Months Completion
• Full-Time or Part-Time Options
• AACSB Accredited Program
• Industry-Recognized Tools Taught
• Capstone Project Experience
• Multiple Start Dates Annually
• Rolling Admission Process
• Specializations in Business Analytics

Within Fairfield University's Master of Science in Marketing Analytics and Strategy, the Business Analytics concentration provides an intensive exploration of data-driven marketing methodologies. Students delve deep into advanced analytical techniques, learning to leverage sophisticated tools like Google Analytics, Tableau, and AI-powered technologies. The program's specialized curriculum focuses on developing strategic decision-making capabilities, enabling students to interpret complex datasets and generate meaningful business intelligence. Through hands-on capstone projects and collaboration with industry partners, graduates gain practical expertise in transforming raw data into compelling marketing strategies.

• Hybrid Online/Campus Format
• 30 Credit Program
• 12-24 Months Completion
• Full-Time or Part-Time Options
• AACSB Accredited Program
• Industry Tool Training
• Capstone Project Experience
• Fortune 500 Partnerships
• Multiple Start Dates
• Rolling Admission

Fairfield University's Master of Science in Marketing Analytics and Strategy with a Finance concentration bridges advanced marketing principles with financial strategic insights. Students explore sophisticated analytical approaches that intersect marketing intelligence and financial decision-making, utilizing cutting-edge tools like Google Analytics and Tableau. The hybrid program provides flexible learning pathways, allowing professionals to develop nuanced skills in data interpretation, financial marketing strategy, and technological innovation. By combining rigorous academic training with real-world project experiences, graduates are equipped to drive strategic financial marketing initiatives across complex business environments.

• 30 total credit hours
• Online and hybrid formats
• Multiple start dates annually
• AACSB Accredited program
• Industry tool training
• Real-world capstone projects
• Specialization in Finance
• Fortune 500 connections
• Expert faculty with industry experience

Fairfield University's Marketing Analytics and Strategy program's Management concentration delivers a comprehensive approach to strategic marketing leadership. Students develop advanced analytical skills that transcend traditional marketing boundaries, learning to leverage technologies like Python, R, and Tableau for sophisticated data interpretation. The curriculum emphasizes strategic management principles, enabling professionals to transform complex market data into innovative business solutions. Through industry-connected capstone projects and expert faculty guidance, graduates acquire the sophisticated skill set required to lead data-driven marketing initiatives and drive organizational innovation.

• 30-credit hybrid master's program
• Online and campus options
• Industry-expert faculty
• Multiple start dates annually
• AACSB accredited program
• 12-24 months completion time
• Capstone project with real businesses
• Tools: Python, R, Tableau
• Multiple specialization tracks

The University of Alabama's online Master of Science in Marketing offers a comprehensive curriculum designed to transform professionals into marketing innovators. With three dynamic concentrations spanning Marketing Analytics, Digital and Social Media, and Professional Sales, students gain comprehensive skills to navigate complex marketing landscapes. The program's 30-33 credit hour structure provides flexibility for working professionals, emphasizing data-driven strategic decision-making. AACSB-accredited and affordably priced at $440 per credit hour, the program prepares graduates for advanced roles in marketing management, digital media strategy, and brand development.

• 100% Online Master's Program
• 30-33 Credit Hours Total
• $440 Per Credit Hour
• AACSB Accredited Program
• Three Career-Focused Concentrations
• Capstone Project Included
• GRE/GMAT Score Required
• Applications Accepted Year-Round
• Prepares for Marketing Leadership Roles

Focused exclusively on Marketing Analytics, this specialized concentration at the University of Alabama empowers professionals to become data-driven marketing strategists. The 33-credit program delves deep into advanced statistical methods, sophisticated data mining techniques, and strategic consumer insight interpretation. Students develop sophisticated analytical skills to transform complex datasets into actionable marketing strategies, preparing them for high-impact roles in marketing analytics, business intelligence, and strategic decision-making across diverse industries.

• 100% Online Program
• AACSB Accredited Degree
• 33 Credit Hours
• Tuition $440 Per Credit
• GRE/GMAT Required
• Minimum 3.3 GPA
• Advanced Data Analysis Skills
• Capstone Project Required
• Career-Focused Curriculum
• Marketing Analytics Concentration

The Digital and Social Media concentration at the University of Alabama provides a cutting-edge exploration of modern marketing platforms and engagement strategies. Over 30 credit hours, students master techniques for building brand loyalty, developing targeted digital campaigns, and leveraging social media analytics. The curriculum emphasizes practical, data-driven approaches to digital marketing, equipping graduates with skills to navigate rapidly evolving online communication landscapes and create impactful marketing strategies across multiple digital channels.

• 100% Online Degree
• 30-33 Total Credit Hours
• $440 Tuition Per Credit
• AACSB Accredited Program
• Digital/Social Media Focus
• GRE/GMAT Score Required
• Capstone Project Included
• Career-Focused Curriculum
• Develop Data Analytics Skills
• Practical Learning Opportunities

Specializing in Professional Sales, this concentration delivers comprehensive training in advanced customer relationship management and strategic selling techniques. The 30-credit program provides in-depth exploration of personal selling methodologies, sales processing, and organizational performance optimization. Students develop nuanced skills in customer engagement, negotiation strategies, and relationship-building, preparing them to excel in diverse sales environments and drive meaningful business growth through sophisticated sales approaches.

• 100% Online Program
• 30-33 Total Credit Hours
• $440 Tuition Per Hour
• AACSB Accredited
• No Application Deadline
• Professional Sales Concentration
• GRE/GMAT Required
• Capstone Project Included
• Career-Focused Curriculum
• Diverse Elective Options

CUNY Bernard M Baruch College offers an Online MS in Marketing with a concentration in Digital Marketing, designed for professionals aiming to master the digital arena. This program stands out by integrating the latest in digital strategy, analytics, and marketing technologies, guided by the esteemed Zicklin School faculty. It's tailored for those seeking to lead in digital marketing, offering hands-on experience in converting digital data into actionable business strategies. The curriculum is both rigorous and relevant, ensuring graduates are well-prepared for the challenges of the digital marketing field.

• Online graduate degree
• Digital marketing concentration
• Rigorous, real-world curriculum
• Renowned Zicklin faculty
• Competencies for digital landscape

Emerson College offers an innovative online Master of Arts in Marketing, tailored for professionals aiming to excel in the digital marketing landscape. This 32-credit program emphasizes digital marketing, content strategy, and analytics, enabling students to graduate in as little as 15 months. Unique for its blend of creative storytelling and analytical skills, the curriculum prepares students for diverse roles in marketing without the need for GRE scores. With a focus on human-centered marketing strategies, graduates are equipped to lead in a rapidly evolving digital world.

• 100% Online Degree
• 32 Credit Master's Program
• Complete in 15 Months
• No GRE Required
• Digital Marketing Focus
• Five Core Digital Marketing Courses
• Three Elective Specialization Options
• Multidisciplinary Career Preparation
• Expertise in Digital Marketing
• School of Communication Program

The University of Kentucky's online Master of Science in Marketing provides a comprehensive 30-credit program targeting professionals seeking strategic marketing expertise. Uniquely designed for ambitious learners, the curriculum integrates critical domains including consumer behavior, digital marketing strategies, brand management, and advanced market research techniques. Students benefit from flexible online learning, competitive $921 per credit tuition, and potential GRE/GMAT waivers. The AACSB-accredited Gatton College of Business program equips graduates with sophisticated analytical and creative skills, preparing them for leadership roles in marketing management, advertising agencies, and sophisticated market analysis positions.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Gatton College of Business accredited
• GRE/GMAT waiver options
• Multiple focus area options
• 10 specialized marketing classes
• Suitable for all professional backgrounds
• Minimum 2.75 undergraduate GPA

Specializing in Strategic Marketing Planning, the University of Kentucky's online Master of Science in Marketing offers a targeted 30-credit curriculum for professionals seeking advanced strategic insights. This concentration emphasizes comprehensive market analysis, sophisticated consumer insights, cutting-edge digital marketing techniques, and strategic brand development. Designed to accommodate diverse professional backgrounds, the program delivers flexible learning opportunities with competitive $921 per credit tuition. Graduates emerge with advanced capabilities in strategic planning, equipped to navigate complex marketing landscapes and drive organizational growth through data-driven decision-making and innovative marketing approaches.

• Fully online 30-credit program
• Cost per credit $921
• No on-campus requirements
• GRE/GMAT waivers available
• 2.75 undergraduate GPA required
• Strategic Marketing Planning focus
• AACSB accredited program
• 10 specialized marketing classes
• Designed for all professional backgrounds
• Gatton College of Business program

The University of Kentucky's Digital and Social Media Marketing concentration within its online Master of Science in Marketing program provides a forward-thinking curriculum focused on contemporary marketing technologies. Students develop expertise in strategic digital marketing techniques, social media campaign management, consumer engagement strategies, and integrated brand communication. With a comprehensive 30-credit format priced at $921 per credit, the program prepares professionals to leverage digital platforms, analyze online consumer behaviors, and create impactful marketing strategies. The AACSB-accredited program offers flexible learning tailored to emerging digital marketing challenges.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Digital/Social Media concentration
• Gatton College AACSB accredited
• GRE/GMAT waiver options
• 2.75 undergraduate GPA minimum
• Designed for all professional backgrounds

Centered on Brand Management and Communication, the University of Kentucky's online Master of Science in Marketing delivers an innovative 30-credit program for creative professionals. This concentration emphasizes developing sophisticated brand identities, executing integrated communication strategies, and understanding nuanced consumer psychology. Students gain expertise in crafting compelling narratives, analyzing market trends, and implementing strategic communication approaches. Priced at $921 per credit with potential GRE/GMAT waivers, the program prepares graduates for leadership roles in marketing, advertising, and brand strategy through comprehensive, industry-aligned coursework.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Baccalaureate degree required
• 2.75 undergraduate GPA minimum
• GRE/GMAT waiver options available
• AACSB accredited program
• Designed for all professional backgrounds

Lasell University's Master of Science in Marketing is a 36-credit program designed for professionals seeking to advance in the marketing field. Offering both online and hybrid formats, it allows students to complete their degree in 12-24 months without the need for GRE/GMAT scores. The curriculum focuses on digital marketing, global strategies, and research analytics, preparing graduates for leadership roles. Tuition is competitively priced at $649 per credit, with small class sizes ensuring personalized attention. Students can choose between a capstone project or an internship to gain practical experience.

• 100% online or hybrid format
• No GRE/GMAT required
• $649 per credit tuition
• 12-24 month completion
• Globally accredited program
• Small classes capped at 23
• Professional focused curriculum
• Capstone or internship option
• Digital marketing skills
• Global marketing strategies

The MBA in Marketing at Lasell University is tailored for professionals aiming to master advanced marketing strategies and leadership. This 42-credit program, available online or hybrid, can be finished in 12-24 months and does not require GMAT/GRE for admission. Concentrating on marketing, it covers digital marketing, consumer behavior, and global strategies, equipping students with the skills for high-impact roles. Priced at $675 per credit, it's an affordable option for career advancement, also offering eligibility for F-1 visa students.

• $675 per credit
• No GMAT/GRE required
• 100% online or hybrid
• 14 courses, 42 credits
• 12-24 months completion
• Marketing concentration available
• F-1 visa eligible
• Global marketing focus

Lasell University's Master of Science in Integrated Marketing Communication offers a 36-credit curriculum focused on creating cohesive brand experiences across multiple channels. Available in hybrid and online formats, the program is designed for working professionals, with no GMAT/GRE required. It emphasizes digital media, social platforms, and strategic messaging, preparing graduates for leadership in modern marketing. At $675 per credit, the program is both accessible and flexible, allowing completion in 12-24 months.

• 36-credit master's degree
• 100% online or hybrid
• $675 per credit
• No GMAT/GRE required
• 12-24 months completion
• Flexible course formats
• Digital media focus
• Career-advancing curriculum

The University of Houston's Master of Science in Marketing is a comprehensive 30-credit hour program designed for professionals aiming to enhance their marketing skills. It offers flexibility with completion in 1-2 years and includes specializations in digital marketing, analytics, and more. The program features evening classes tailored for working professionals, blending foundational business knowledge with advanced marketing strategies. Highlights include access to the Wolff Center for Entrepreneurship and opportunities for real-world consulting projects, preparing graduates for success in the digital marketing landscape.

• 30 credit hour program
• 1-2 years to complete
• Evening classes for professionals
• Multiple marketing specializations
• Wolff Center for Entrepreneurship
• Digital marketing focus
• Marketing analytics courses
• Consulting project opportunities
• Flexible full-time/part-time options

Focusing on Digital Marketing, the University of Houston's Master of Science in Marketing program provides a deep dive into social media strategies, search engine optimization, and data analytics. This 30-credit hour program is structured for professionals to complete in 1-2 years, with evening classes accommodating busy schedules. Students benefit from Houston's vibrant business environment, engaging in consulting projects and leveraging entrepreneurship resources to apply their learning in real-world scenarios.

• 30 credit hour program
• 1-2 year completion time
• Evening classes for professionals
• Digital Marketing concentration
• Real-world consulting projects
• Social media and analytics courses
• Entrepreneurship opportunities

The Marketing Analytics concentration at the University of Houston's Master of Science in Marketing program equips students with the skills to analyze and interpret big data for strategic decision-making. Covering digital marketing analytics and search engine marketing, the 30-credit hour program is designed for part-time students, offering evening classes over 1-2 years. This concentration emphasizes practical applications of data analytics in marketing, preparing graduates for high-demand roles in the field.

• 30 credit hours total program
• 1-2 years part-time completion
• Evening classes for professionals
• Digital marketing analytics focus
• Advanced data interpretation skills
• Courses in search engine marketing
• Pricing strategy curriculum

Champlain College offers an innovative online MBA with a Marketing Certificate, designed for professionals aiming to excel in the digital marketing arena. This program stands out for its focus on strategic marketing, digital strategy, and leadership, tailored for those seeking to advance their careers in a competitive business environment. With a curriculum that merges practical marketing techniques with business acumen, graduates are well-prepared to lead marketing initiatives and drive organizational success. The program's flexibility makes it ideal for working professionals looking to balance their studies with career commitments.

• Online MBA Marketing Program
• Flexible Professional Degree
• Marketing Leadership Focus
• Digital Strategy Emphasis
• Career Advancement Opportunity

The online Master of Science in Organizational Leadership with a Marketing Certificate at Champlain College is tailored for professionals who aspire to merge leadership prowess with marketing expertise. This program uniquely combines organizational leadership theories with practical marketing strategies, preparing students for top-tier management roles. Its flexible online format is perfect for working professionals, offering the ability to apply learned concepts directly to their current roles. Graduates emerge with a robust skill set in leading teams and crafting marketing strategies that align with organizational goals.

• Online Master's Degree Program
• Marketing Certificate Included
• Flexible for Working Professionals
• Leadership and Marketing Focus
• Part of Champlain College Online

Webster University's Master of Science in Marketing is designed for professionals aiming to excel as strategic marketing leaders. The program offers a globally-focused curriculum that enhances analytical skills and strategic marketing capabilities, covering digital marketing, brand management, and market research. With flexible learning options including hybrid formats, students benefit from small class sizes and faculty with real-world experience. Graduates are well-prepared for careers in various marketing roles across industries. Highlights include ACBSP accreditation, dual-degree MBA options, and experiential learning opportunities.

• 18-24 months to complete
• Dual-degree MBA option
• ACBSP accredited program
• Multiple learning modalities
• Small class sizes
• Faculty with industry experience
• Experiential learning opportunities
• Global network connections
• Career growth potential

Webster University's Master of Science in Marketing with an Emphasis in Analytics is a STEM-designated program that prepares students to tackle modern marketing challenges with data-driven strategies. Focusing on analytics, the curriculum blends strategic marketing with data modeling, ideal for those targeting careers in digital marketing and brand management. The program is ACBSP-accredited, offers in-person and online options, and emphasizes small class sizes and industry-experienced faculty. Graduates gain expertise in predictive modeling and strategic communications, readying them for high-demand roles.

• STEM-designated graduate program
• 2-3.5 years completion time
• ACBSP-accredited degree
• In-person and online options
• Faculty with industry experience
• Global networking opportunities
• Small class sizes
• Focuses on marketing analytics

Webster University's Master of Science in Marketing with a concentration in Digital Marketing Management equips students with the skills to lead in the digital marketing arena. The 36-credit hybrid program focuses on strategic digital marketing, marketing technology, and analytics, preparing graduates for the evolving marketing landscape. ACBSP-accredited, it offers flexible learning options and emphasizes practical skills through a curriculum designed for professionals seeking to advance in digital marketing management. Highlights include a focus on strategic marketing skills and elective flexibility.

• 36 credit hours total program
• Hybrid program delivery
• ACBSP accredited degree
• Digital Marketing Management concentration
• Advanced marketing research focus
• Flexible elective course options
• Requires undergraduate business background
• Multiple campus location options
• Practicum and integrated studies courses
• Focuses on strategic marketing skills

Johns Hopkins University offers a Master of Science in Marketing that blends academic rigor with practical application, tailored for working professionals. This hybrid program allows students to explore consumer behavior, market research, and digital analytics through a flexible, part-time format. With a curriculum that includes social media analytics, branding, and strategic marketing intelligence, participants are equipped to navigate the complexities of the modern marketing landscape. The program's 30-credit requirement can be completed within six years, offering both online and on-campus options to suit diverse learning preferences and schedules. It's designed for those aiming to deepen their marketing expertise while balancing professional commitments.

• 30 total credit program
• Part-time flexible format
• Six-year completion window
• Comprehensive marketing curriculum
• Online and on-campus options
• Courses in consumer behavior
• Emphasis on digital marketing
• Strategic market intelligence focus
• Multiple elective courses available