Online Master’s in Marketing Programs in 2025

Fairfield University's Master's in Marketing Analytics and Strategy prepares professionals to excel in data-driven marketing roles. This innovative program equips students with advanced analytical skills, leveraging cutting-edge tools like Google Analytics, Tableau, and AI technologies. Students gain hands-on experience through real-world capstone projects, working directly with industry partners. The curriculum covers critical areas including business analytics, strategic management, and digital marketing, positioning graduates for high-demand roles in marketing research, digital strategy, and analytics across various industries.

• Online and Hybrid Format
• 30 Credit Program
• 12-24 Months Completion
• Full-Time or Part-Time Options
• AACSB Accredited Program
• Industry-Recognized Tools Taught
• Capstone Project Experience
• Multiple Start Dates Annually
• Rolling Admission Process
• Specializations in Business Analytics

Fairfield University's Master of Science in Marketing Analytics and Strategy prepares professionals to excel in the dynamic world of data-driven marketing. Students gain cutting-edge skills in advanced analytics, leveraging industry tools like Google Analytics, Tableau, and AI technologies. The program offers a comprehensive curriculum taught by seasoned marketing experts, providing hands-on experience through real-world capstone projects with industry partners. With a focus on Business Analytics, graduates develop expertise in strategic decision-making, data interpretation, and emerging marketing technologies.

• Hybrid Online/Campus Format
• 30 Credit Program
• 12-24 Months Completion
• Full-Time or Part-Time Options
• AACSB Accredited Program
• Industry Tool Training
• Capstone Project Experience
• Fortune 500 Partnerships
• Multiple Start Dates
• Rolling Admission

Fairfield University's Master of Science in Marketing Analytics and Strategy is an innovative graduate program designed to transform professionals into data-driven marketing experts. Students gain advanced strategic skills using cutting-edge analytical tools like Google Analytics, Tableau, and AI technologies. The hybrid program offers flexible full-time and part-time options, completing in 12-24 months. Ranked #17 for Graduate Marketing Programs by U.S. News and World Report, the curriculum emphasizes hands-on learning through real-world capstone projects with industry partners, providing a competitive edge in the job market.

• 30 total credit hours
• Online and hybrid formats
• Multiple start dates annually
• AACSB Accredited program
• Industry tool training
• Real-world capstone projects
• Specialization in Finance
• Fortune 500 connections
• Expert faculty with industry experience

Fairfield University's Master of Science in Marketing Analytics and Strategy equips professionals with cutting-edge skills in business data analysis and strategic marketing. Students gain expertise in advanced analytical tools like Google Analytics, Tableau, and AI technologies, preparing them for high-demand roles in digital marketing and market research. The 30-credit hybrid program offers flexible full-time and part-time options, with competitive rankings from U.S. News and World Report. Graduates develop comprehensive skills to transform complex data into actionable business insights, positioning themselves for dynamic careers in marketing analytics.

• 30-credit hybrid master's program
• Online and campus options
• Industry-expert faculty
• Multiple start dates annually
• AACSB accredited program
• 12-24 months completion time
• Capstone project with real businesses
• Tools: Python, R, Tableau
• Multiple specialization tracks

The University of Alabama's online Master of Science in Marketing prepares professionals to excel in the dynamic world of marketing. With three specialized concentrations—Marketing Analytics, Digital and Social Media, and Professional Sales—students gain cutting-edge skills to drive data-driven strategies. The 30-33 credit hour program is fully online, offering flexibility for working professionals. Affordable at $440 per credit hour, the program requires a GRE score of 309 or GMAT of 550 for admission. AACSB-accredited, it equips graduates with in-demand skills for roles like marketing managers, digital media specialists, and brand strategists.

• 100% Online Master's Program
• 30-33 Credit Hours Total
• $440 Per Credit Hour
• AACSB Accredited Program
• Three Career-Focused Concentrations
• Capstone Project Included
• GRE/GMAT Score Required
• Applications Accepted Year-Round
• Prepares for Marketing Leadership Roles

The University of Alabama's online Master of Science in Marketing with a Marketing Analytics concentration equips professionals with cutting-edge data-driven marketing skills. Students learn to analyze complex data sets, interpret consumer insights, and make strategic decisions that drive business performance. The rigorous 33-credit program blends advanced statistical methods, data mining techniques, and marketing strategies, preparing graduates for high-demand roles in marketing analytics, data science, and strategic decision-making across industries.

• 100% Online Program
• AACSB Accredited Degree
• 33 Credit Hours
• Tuition $440 Per Credit
• GRE/GMAT Required
• Minimum 3.3 GPA
• Advanced Data Analysis Skills
• Capstone Project Required
• Career-Focused Curriculum
• Marketing Analytics Concentration

The University of Alabama's online Master of Science in Marketing with a Digital and Social Media concentration equips professionals with cutting-edge marketing strategies. This 30-credit hour program prepares students to leverage digital platforms, build brand loyalty, and develop effective marketing campaigns. With an emphasis on social media engagement and data-driven decision-making, graduates gain in-demand skills to excel in today's dynamic marketing landscape. Tuition is $440 per credit hour, and the program requires a GRE score of 309 or GMAT of 550 for admission.

• 100% Online Degree
• 30-33 Total Credit Hours
• $440 Tuition Per Credit
• AACSB Accredited Program
• Digital/Social Media Focus
• GRE/GMAT Score Required
• Capstone Project Included
• Career-Focused Curriculum
• Develop Data Analytics Skills
• Practical Learning Opportunities

The University of Alabama's online Master of Science in Marketing with a Professional Sales concentration equips professionals with cutting-edge sales strategies and customer relationship management skills. Students gain comprehensive training in personal selling techniques, sales processing, and management, preparing them to excel in diverse industries. With a flexible 30-credit hour curriculum, the program blends practical learning and strategic insights, enabling graduates to directly impact organizational performance through effective customer relationship development.

• 100% Online Program
• 30-33 Total Credit Hours
• $440 Tuition Per Hour
• AACSB Accredited
• No Application Deadline
• Professional Sales Concentration
• GRE/GMAT Required
• Capstone Project Included
• Career-Focused Curriculum
• Diverse Elective Options

Baruch College's Online MS in Marketing with a Digital Marketing concentration equips professionals with cutting-edge skills to thrive in today's rapidly evolving digital landscape. This comprehensive program leverages renowned Zicklin faculty expertise to develop advanced competencies in digital strategy, analytics, and emerging marketing technologies. Students gain practical insights into transforming digital information into strategic business opportunities, preparing them for dynamic roles in digital marketing, brand management, and strategic communication.

• Online graduate degree
• Digital marketing concentration
• Rigorous, real-world curriculum
• Renowned Zicklin faculty
• Competencies for digital landscape

Emerson College's online Master of Arts in Marketing is a dynamic 32-credit program designed for aspiring marketing professionals seeking a comprehensive and flexible educational experience. Students can complete the degree in just 15 months, focusing on digital marketing, content strategy, and marketing analytics. The program stands out for its human-centered approach, preparing graduates for multidisciplinary careers with no GRE requirements and a curriculum that blends creative storytelling with data-driven insights.

• 100% Online Degree
• 32 Credit Master's Program
• Complete in 15 Months
• No GRE Required
• Digital Marketing Focus
• Five Core Digital Marketing Courses
• Three Elective Specialization Options
• Multidisciplinary Career Preparation
• Expertise in Digital Marketing
• School of Communication Program

The University of Kentucky's Master of Science in Marketing (MSM) is a comprehensive 30-credit online program designed for professionals seeking strategic marketing expertise. Tailored for creative and analytical individuals, the program covers critical areas like consumer behavior, digital marketing, brand management, and market research. Ideal for business and communication professionals, the curriculum prepares students for competitive careers in marketing management, advertising, and market analysis. With flexible online learning options, competitive tuition at $921 per credit, and potential GRE/GMAT waivers, this program offers a robust pathway to advanced marketing knowledge.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Gatton College of Business accredited
• GRE/GMAT waiver options
• Multiple focus area options
• 10 specialized marketing classes
• Suitable for all professional backgrounds
• Minimum 2.75 undergraduate GPA

The University of Kentucky's Master of Science in Marketing (MSM) is a comprehensive 30-credit online program designed for professionals seeking advanced strategic marketing expertise. With a focus on Strategic Marketing Planning concentration, students develop critical skills in market analysis, consumer insights, digital marketing, and brand management. The program caters to diverse backgrounds, offering flexible learning options and preparing graduates for competitive marketing careers. Tuition is competitively priced at $921 per credit, with potential GRE/GMAT waivers for qualified candidates.

• Fully online 30-credit program
• Cost per credit $921
• No on-campus requirements
• GRE/GMAT waivers available
• 2.75 undergraduate GPA required
• Strategic Marketing Planning focus
• AACSB accredited program
• 10 specialized marketing classes
• Designed for all professional backgrounds
• Gatton College of Business program

The University of Kentucky's Master of Science in Marketing (MSM) is a comprehensive 30-credit online program designed for professionals seeking to advance their marketing expertise. With a focus on Digital and Social Media Marketing, students develop critical skills in strategic marketing planning, consumer behavior, digital marketing techniques, and brand management. The program is ideal for creative and analytical individuals from diverse backgrounds, offering flexible learning options and preparing graduates for competitive careers in marketing, advertising, and market analysis. Tuition is competitively priced at $921 per credit, with potential GRE/GMAT waivers for qualified candidates.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Digital/Social Media concentration
• Gatton College AACSB accredited
• GRE/GMAT waiver options
• 2.75 undergraduate GPA minimum
• Designed for all professional backgrounds

The University of Kentucky's Master of Science in Marketing (MSM) is an innovative online program designed for creative and analytical professionals seeking to excel in the dynamic marketing landscape. With a focus on Brand Management and Communication, students develop strategic expertise in creating compelling brand identities, executing integrated communication campaigns, and understanding consumer behavior. The 30-credit program offers flexible online learning, costs $921 per credit, and prepares graduates for leadership roles in marketing, advertising, and market analysis through comprehensive coursework covering digital marketing, consumer insights, and strategic planning.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Baccalaureate degree required
• 2.75 undergraduate GPA minimum
• GRE/GMAT waiver options available
• AACSB accredited program
• Designed for all professional backgrounds

Lasell University's Master of Science in Marketing prepares professionals for dynamic marketing careers through a comprehensive, data-driven curriculum. The 36-credit program offers flexibility with 100% online or hybrid formats, completing in 12-24 months. Designed for working professionals, the program costs $649 per credit and requires no GRE/GMAT. Students gain expertise in digital marketing, global strategies, research analytics, and integrated marketing communication, learning from industry-developed coursework that emphasizes practical skills and leadership development.

• 100% online or hybrid format
• No GRE/GMAT required
• $649 per credit tuition
• 12-24 month completion
• Globally accredited program
• Small classes capped at 23
• Professional focused curriculum
• Capstone or internship option
• Digital marketing skills
• Global marketing strategies

Lasell University's MBA in Marketing empowers professionals to excel in dynamic business environments by developing advanced marketing strategies and leadership skills. This comprehensive program equips students with cutting-edge techniques in digital marketing, consumer behavior, and global marketing strategies. With flexible online and hybrid formats, students can complete the 42-credit program in 12-24 months, learning data-driven marketing approaches, market research methodologies, and innovative product development techniques. The curriculum provides a transformative educational experience designed to accelerate career advancement and prepare graduates for high-impact marketing roles.

• $675 per credit
• No GMAT/GRE required
• 100% online or hybrid
• 14 courses, 42 credits
• 12-24 months completion
• Marketing concentration available
• F-1 visa eligible
• Global marketing focus

Elevate your marketing expertise with Lasell University's Master of Science in Integrated Marketing Communication. This dynamic 36-credit program equips professionals with cutting-edge skills to craft cohesive brand experiences across diverse communication channels. Students learn strategic techniques for brand management, consumer behavior analysis, and integrated messaging strategies. The flexible hybrid and online formats accommodate working professionals, with affordable tuition at $675 per credit and no GMAT/GRE requirements. Graduates gain comprehensive knowledge in digital media, social platforms, and research methods, positioning themselves for leadership roles in modern marketing landscapes.

• 36-credit master's degree
• 100% online or hybrid
• $675 per credit
• No GMAT/GRE required
• 12-24 months completion
• Flexible course formats
• Digital media focus
• Career-advancing curriculum

The University of Houston's Master of Science in Marketing equips professionals with cutting-edge marketing skills through a flexible 30-credit hour program. Students can complete the degree in 1-2 years, choosing from diverse specializations like digital marketing, analytics, sales management, and entrepreneurship. The curriculum blends foundational business courses with advanced marketing electives, preparing graduates for dynamic roles in an evolving digital landscape. Tailored for working professionals, evening classes accommodate career-focused learners seeking to advance their marketing expertise.

• 30 credit hour program
• 1-2 years to complete
• Evening classes for professionals
• Multiple marketing specializations
• Wolff Center for Entrepreneurship
• Digital marketing focus
• Marketing analytics courses
• Consulting project opportunities
• Flexible full-time/part-time options

The University of Houston's Master of Science in Marketing with a Digital Marketing concentration equips professionals with cutting-edge skills to navigate the complex digital landscape. Students gain expertise in social media marketing, search engine strategies, and data analytics through a comprehensive curriculum designed for working professionals. The 30-credit hour program can be completed in 1-2 years, offering flexible evening classes that accommodate career demands. Leveraging Houston's dynamic business ecosystem, the program provides real-world consulting opportunities and access to innovative entrepreneurship resources.

• 30 credit hour program
• 1-2 year completion time
• Evening classes for professionals
• Digital Marketing concentration
• Real-world consulting projects
• Social media and analytics courses
• Entrepreneurship opportunities

The University of Houston's Master of Science in Marketing with a Marketing Analytics concentration equips professionals with cutting-edge skills to transform complex data into strategic business insights. Students dive deep into advanced analytical techniques, learning to leverage digital marketing tools, interpret big data, and make data-driven decisions. The program balances technical expertise with strategic marketing knowledge, offering courses in digital marketing analytics, search engine marketing, and pricing strategy. Designed for working professionals, the flexible part-time curriculum allows students to complete the 30-credit hour program in 1-2 years, with evening classes accommodating busy schedules.

• 30 credit hours total program
• 1-2 years part-time completion
• Evening classes for professionals
• Digital marketing analytics focus
• Advanced data interpretation skills
• Courses in search engine marketing
• Pricing strategy curriculum

Champlain College's online MBA with Marketing Certificate empowers professionals to master strategic marketing skills in a dynamic digital landscape. This flexible program equips students with advanced marketing knowledge, preparing them for leadership roles across industries. Designed for working professionals, the curriculum blends practical insights with cutting-edge marketing strategies, enabling graduates to drive business growth and innovation in an increasingly competitive marketplace.

• Online MBA Marketing Program
• Flexible Professional Degree
• Marketing Leadership Focus
• Digital Strategy Emphasis
• Career Advancement Opportunity

Champlain College's online Master of Science in Organizational Leadership with Marketing Certificate provides professionals a strategic pathway to enhance leadership skills and marketing expertise. The program equips students with advanced knowledge in organizational dynamics and contemporary marketing techniques, preparing them for high-level management roles across diverse industries. Designed for working professionals, this flexible online degree combines theoretical foundations with practical applications, enabling students to immediately apply learned concepts in their current workplace.

• Online Master's Degree Program
• Marketing Certificate Included
• Flexible for Working Professionals
• Leadership and Marketing Focus
• Part of Champlain College Online

Webster University's Master of Science in Marketing empowers professionals to become strategic marketing leaders through a comprehensive, globally-focused curriculum. Students develop advanced analytical skills, learn to create impactful marketing strategies, and gain expertise in digital marketing, brand management, and market research. The program offers flexible learning options, including in-person, online, and hybrid formats, with small class sizes and faculty experienced in real-world marketing challenges. Graduates are prepared for roles in brand management, digital marketing, product development, and strategic marketing across diverse industries.

• 18-24 months to complete
• Dual-degree MBA option
• ACBSP accredited program
• Multiple learning modalities
• Small class sizes
• Faculty with industry experience
• Experiential learning opportunities
• Global network connections
• Career growth potential

Webster University's Master of Science in Marketing with an Emphasis in Analytics prepares professionals to leverage data-driven strategies in modern marketing landscapes. This dynamic program equips students with advanced analytical skills to solve complex marketing challenges, integrating strategic thinking with sophisticated data modeling techniques. Ideal for career-driven individuals seeking to excel in digital marketing, brand management, and strategic decision-making, the program offers a cutting-edge curriculum designed to meet evolving industry demands. Graduates develop expertise in data analysis, predictive modeling, and strategic marketing communications, positioning themselves for high-growth career opportunities.

• STEM-designated graduate program
• 2-3.5 years completion time
• ACBSP-accredited degree
• In-person and online options
• Faculty with industry experience
• Global networking opportunities
• Small class sizes
• Focuses on marketing analytics

Webster University's Master of Science in Marketing prepares professionals for dynamic marketing leadership roles through a comprehensive curriculum blending strategic thinking, digital marketing, and analytics. Students gain advanced skills in marketing research, channel management, and promotional strategies across global and digital landscapes. The 36-credit hybrid program offers concentrations like Digital Marketing Management, emphasizing cutting-edge digital strategies and marketing technology. Graduates develop critical competencies in value creation, strategic decision-making, and emerging marketing technologies, positioning themselves for competitive roles in rapidly evolving marketing environments.

• 36 credit hours total program
• Hybrid program delivery
• ACBSP accredited degree
• Digital Marketing Management concentration
• Advanced marketing research focus
• Flexible elective course options
• Requires undergraduate business background
• Multiple campus location options
• Practicum and integrated studies courses
• Focuses on strategic marketing skills

Dive into the dynamic world of marketing with Johns Hopkins University's Part-Time Master of Science in Marketing program. Designed for working professionals, this flexible degree combines rigorous academic theory with cutting-edge practical applications. Students gain comprehensive skills in consumer behavior, market research, digital analytics, and strategic marketing intelligence. The curriculum covers critical areas like social media analytics, branding, and customer relationship management, preparing graduates to excel in today's rapidly evolving business landscape. With a focus on real-world learning and professional development, the program enables students to complete 30 credits within six years, making it an ideal choice for career-driven individuals seeking to enhance their marketing expertise.

• 30 total credit program
• Part-time flexible format
• Six-year completion window
• Comprehensive marketing curriculum
• Online and on-campus options
• Courses in consumer behavior
• Emphasis on digital marketing
• Strategic market intelligence focus
• Multiple elective courses available