Online MBA in Marketing Programs in 2025

Do you want to combine your love of marketing with a passion for entrepreneurship and business leadership? A Master's in Business Administration (MBA) degree with a concentration in marketing might be the right path for you. Marketing MBAs provide students with advanced education in business topics such as finance and accounting, corporate leadership, and human resources, as well as in-depth coursework on marketing and sales – excellent preparation for a senior marketing position in any number of industries. MBAs in Marketing open the door to various career opportunities and higher salaries. Now more than ever, business-minded marketing professionals are fetching top dollar as we see changes in working environments and home-based business processes.

2025 Best Online Marketing MBA Programs

Looking for the top online marketing MBA programs in 2025? mastersincommunications.org has you covered. Our team has carefully ranked the best options to help you advance your career. These programs combine flexibility with quality education, perfect for busy professionals. We focus on what matters: curriculum, faculty, and student support. Our rankings aim to guide you to a program that fits your goals. Curious about how we rank these programs? Learn more about our ranking methodology.

#1

St. Joseph's University-New York

Brooklyn, NY - Private 4-year - sjny.edu

Master's - MBA in Marketing

Concentration: Digital Marketing - Online Learning - Visit Website

St. Joseph's University-New York's online MBA in Digital Marketing transforms professionals into strategic digital marketing experts. Students immerse themselves in advanced digital strategies, exploring comprehensive techniques in e-commerce, consumer behavior, and data-driven marketing approaches. The program's 36-credit curriculum emphasizes practical digital marketing skills, leveraging interdisciplinary learning models that prepare graduates to navigate complex digital marketing ecosystems. Participants develop sophisticated digital campaign management abilities, analytical insights, and strategic thinking essential for contemporary marketing leadership roles in rapidly evolving digital landscapes.

  • Online MBA in Marketing
  • 36-credit comprehensive program
  • Digital marketing concentration
  • E-commerce and analytics focus
  • Interdisciplinary team-based learning

Master's - MBA in Marketing

Concentration: Logistics - Online Learning - Visit Website

St. Joseph's University-New York's MBA in Logistics concentration provides professionals with advanced supply chain management and strategic logistics expertise. The comprehensive 36-credit online program equips students with sophisticated skills in transportation management, inventory optimization, and global logistics strategies. Students explore complex logistical challenges through interdisciplinary coursework, developing critical analytical capabilities and strategic decision-making frameworks. The curriculum emphasizes practical applications, preparing graduates to lead logistics operations across diverse industries and develop innovative solutions to complex supply chain management challenges.

  • Online MBA in Marketing
  • 36-credit program
  • Digital marketing concentration
  • E-commerce and analytics focus
  • Interdisciplinary team-based learning
  • Emotional intelligence emphasis
  • Real-world marketing scenarios

Master's - MBA in Marketing

Concentration: Marketing Data Analytics - Online Learning - Visit Website

St. Joseph's University-New York's MBA in Marketing Data Analytics offers cutting-edge training in quantitative marketing intelligence. This 36-credit online program immersive students in advanced data analysis techniques, predictive modeling, and marketing intelligence methodologies. Participants develop sophisticated skills in transforming complex datasets into strategic marketing insights, utilizing contemporary analytical tools and techniques. The curriculum bridges theoretical knowledge with practical applications, preparing professionals to leverage data-driven strategies, interpret consumer behaviors, and drive marketing decisions through comprehensive analytical frameworks.

  • Online MBA in Marketing
  • 36-credit comprehensive program
  • Digital marketing concentration
  • Interdisciplinary course approach
  • Team-based learning model
  • Focuses on digital marketing skills
  • Emphasizes emotional intelligence
  • Concentrations in digital marketing
  • Explores e-commerce strategies
  • Develops quantitative analysis skills
Show More 2 Programs ˅
#2

Pepperdine University

Malibu, CA - Private 4-year - pepperdine.edu

Master's - Online MBA

Concentration: Marketing - Online Learning - Visit Website

Pepperdine University's Online MBA in Marketing delivers a transformative educational experience for professionals seeking strategic career advancement. The program uniquely blends flexible learning with comprehensive marketing insights, enabling students to complete their degree in just 15 months. Emphasizing ethical leadership and global business dynamics, the curriculum provides customizable paths across seven concentrations, ensuring graduates develop cutting-edge skills in digital marketing, consumer behavior, and innovative brand management strategies.

  • 15-month accelerated program option
  • Seven concentration choices
  • Online and hybrid formats
  • AACSB accredited program
  • 52 total program units
  • Multiple start terms yearly
  • No required interview
  • Top-ranked by USNWR
  • Optional GMAT/GRE
  • Global Business Intensives

Master's - Part-Time MBA

Concentration: Marketing - Online & Campus Based - Visit Website

Pepperdine's Part-Time MBA Marketing concentration offers a rigorous, flexible pathway for working professionals to deepen their strategic marketing expertise. Through carefully designed coursework, students explore advanced consumer behavior theories, digital marketing techniques, and brand management principles. The program's hybrid format accommodates professional schedules while delivering intensive learning experiences focused on developing sophisticated marketing research, analytics, and innovation skills essential for contemporary marketing leadership roles.

  • Marketing concentration available
  • 8 core marketing units required
  • 4 elective marketing units
  • Covers consumer behavior
  • Digital marketing focus
  • Career paths in brand management
  • Research and analytics skills
  • Part-time flexible format

Master's - Master of Business Administration

Concentration: Marketing - Online & Campus Based - Visit Website

Pepperdine's Hybrid MBA Marketing concentration provides a comprehensive educational experience targeting professionals seeking advanced marketing competencies. The program strategically integrates hands-on learning with theoretical frameworks, covering critical domains like digital communications, consumer insights, and emerging marketing technologies. Students develop sophisticated skills in brand strategy, research methodologies, and innovative marketing approaches, preparing them to navigate complex business landscapes and drive organizational growth.

  • Marketing concentration available
  • Part-time MBA program
  • 8 core marketing units required
  • Additional 4 elective units
  • Hybrid in-person/online instruction
  • Career paths: brand management, marketing research
  • Consumer behavior and digital marketing focus
  • Technology and global marketing courses

Master's - Master of Business Administration

Concentration: Marketing - Online Learning - Visit Website

Pepperdine's Online MBA represents a dynamic professional development platform designed for ambitious marketing professionals. The accelerated 15-month program combines strategic leadership training with technological innovation, offering students flexible learning paths and global business perspectives. By emphasizing ethical decision-making and providing personalized instruction, the curriculum equips graduates with comprehensive skills to excel across diverse industries, supported by accessible financial aid and multiple annual start terms.

  • 15-month accelerated program
  • Fully online or hybrid format
  • Seven concentration options
  • No interview required
  • 52 total program units
  • Multiple start terms annually
  • AACSB accredited program
  • Global business intensives
  • 100% scholarship consideration
  • Yellow Ribbon program support
Show More 3 Programs ˅
#3

Baldwin Wallace University

Berea, OH - Private 4-year - bw.edu

Master's - Strategic Marketing MBA

Online & Campus Based - Visit Website

Baldwin Wallace University's Strategic Marketing MBA offers a transformative educational experience designed to elevate marketing professionals' capabilities. Emphasizing digital marketing innovation, the program integrates comprehensive skill development in SEO, social media strategies, and marketing automation. Students engage with data-driven methodologies, learning to navigate complex marketing landscapes through practical, industry-relevant coursework. The hybrid format accommodates working professionals, providing flexible learning paths that balance academic rigor with professional growth. Graduates emerge equipped with advanced strategic insights, positioning themselves as dynamic marketing leaders across diverse industry sectors.

  • 33 total credit hours
  • Tuition: $901 per credit hour
  • Flexible start terms: fall/spring/summer
  • In-person and online options
  • Digital marketing skill development
  • Data-driven marketing strategies
  • Real-world project experience
  • Stackable certificate options
  • Career growth focused curriculum
  • Small class sizes

Master's - Strategic Marketing MBA

Concentration: Healthcare Strategic Marketing - Online & Campus Based - Visit Website

Tailored specifically for healthcare marketing professionals, Baldwin Wallace University's Strategic Marketing MBA with Healthcare Strategic Marketing concentration delivers specialized expertise in medical industry communication strategies. The program uniquely blends digital marketing techniques with healthcare-specific analytical approaches, preparing students to navigate complex healthcare communication landscapes. Participants develop advanced skills in data interpretation, digital marketing technologies, and strategic planning specific to medical service promotion. By integrating real-world case studies and emerging technological tools, the curriculum ensures graduates can effectively leverage marketing innovations within healthcare organizational contexts.

  • 33 credit hour program
  • $901 per credit hour
  • Flexible start terms
  • Weeknight and weekday classes
  • In-person and online options
  • Digital marketing skills focus
  • Data analysis emphasis
  • Real-world marketing strategies
  • Stackable certificate options
  • Accredited business program

Master's - Strategic Marketing MBA

Concentration: Sport Marketing - Online & Campus Based - Visit Website

Baldwin Wallace University's Strategic Marketing MBA with Sport Marketing concentration provides a cutting-edge pathway for professionals seeking to excel in athletic industry marketing. The program meticulously crafts curriculum around sports brand development, digital engagement strategies, and athletic sponsorship dynamics. Students explore innovative marketing techniques specific to athletic organizations, entertainment franchises, and sports media platforms. By combining theoretical foundations with practical industry insights, the program equips graduates with specialized skills to drive strategic marketing initiatives in competitive sports entertainment landscapes. Flexible learning options ensure accessibility for aspiring sports marketing professionals.

  • 33 total credit hours
  • $901 per credit hour
  • Flexible learning options
  • Digital marketing skills focus
  • Multiple career path opportunities
  • Data-driven decision making
  • Real-world strategic training
  • Evening and weekday classes
  • In-person and online options
  • Stackable certificate options
Show More 2 Programs ˅
#4

University of Toledo

Toledo, OH - Public 4-Year - utoledo.edu

Master's - Master of Business Administration

Concentration: Marketing - Online Learning - Visit Website

The University of Toledo's online MBA with Marketing specialization delivers a transformative educational experience targeting professionals seeking advanced business acumen. This meticulously crafted 33-credit program provides comprehensive marketing insights through flexible learning modalities, accommodating both full and part-time students. Uniquely designed to welcome graduates from diverse academic backgrounds, the curriculum emphasizes strategic business applications, network development, and practical marketing methodologies across multiple industry sectors.

  • 100% Online MBA
  • Marketing Specialization Available
  • 33 Total Credit Hours
  • AACSB Accredited Program
  • Full/Part-time Options
  • Asynchronous Class Instruction
  • Complete in 4-6 Semesters
  • Accepts All Bachelor's Degrees
  • Expert Faculty Members
  • Practical Business Applications

Master's - Master of Business Administration

Concentration: Marketing with Sales Leadership Concentration - Online Learning - Visit Website

University of Toledo's innovative MBA program with Sales Leadership Concentration provides a strategic pathway for marketing professionals seeking advanced career opportunities. This comprehensive online degree cultivates sophisticated skills in customer relationship management, global sales strategies, and integrated marketing communications. Through a dynamic curriculum, students explore strategic account management, develop international business perspectives, and gain expertise in complex sales environments, positioning graduates for high-level leadership roles.

  • Online Graduate Degree
  • Marketing Specialization
  • Sales Leadership Concentration
  • 9 Core MBA Courses
  • 2 Required Marketing Courses
  • Flexible Elective Options
  • Strategic Account Management Focus
  • Global Sales Perspective
  • Integrated Marketing Skills
  • Business-to-Business Sales Emphasis

Master's - Master of Business Administration

Concentration: Marketing Management - Online Learning - Visit Website

The University of Toledo's Marketing Management MBA represents a cutting-edge online program designed for ambitious marketing professionals. With three distinctive concentrations, this flexible degree offers comprehensive training in digital marketing, strategic customer insights, and global sales strategies. Students can customize their educational journey through diverse coursework, exploring relationship marketing, international marketing perspectives, and advanced digital communication techniques, preparing graduates for dynamic marketing leadership positions.

  • 100% Online Delivery
  • Three Marketing Concentrations
  • Digital Marketing Focus
  • Flexible Course Selection
  • Global Sales Courses
  • Strategic Customer Insights
  • Relationship Marketing Options
  • International Marketing Track
Show More 2 Programs ˅
#5

Calvin University

Grand Rapids, MI - Private 4-year - calvin.edu

Master's - MBA

Concentration: Marketing - Online Learning - Visit Website

Calvin University's Online MBA in Marketing provides a comprehensive digital learning experience tailored for career-driven professionals. This dynamic program equips students with advanced marketing skills across digital strategies, campaign development, and media production. Designed for flexibility, students can complete the degree in 13-25 months while maintaining professional commitments. The curriculum focuses on emerging marketing trends, preparing graduates for strategic roles like brand managers and digital marketing strategists. With an affordable $673 per credit hour and no GMAT requirement for qualified candidates, the program offers an accessible pathway to advanced marketing expertise.

  • 100% online program
  • 13-25 months duration
  • 36 total credit hours
  • No GMAT required with 3.0 GPA
  • Cost per credit: $673
  • Two specialized marketing tracks
  • Flexible 7-8 week terms
  • Career-focused curriculum
  • Multiple start dates available

Master's - MBA

Concentration: Marketing with Media Production - Online Learning - Visit Website

Calvin University's Marketing MBA with Media Production track offers a specialized approach to advanced marketing education. This targeted program provides professionals with in-depth skills in market research, branding, digital marketing, and media production techniques. Students explore two distinct marketing tracks, enabling personalized learning aligned with individual career objectives. The curriculum emphasizes innovative marketing strategies and practical applications, preparing graduates for dynamic roles in the evolving digital marketing landscape. With flexible 7-8 week terms and a comprehensive 36-credit curriculum, students can efficiently develop sophisticated marketing competencies.

  • 100% online program
  • 13-25 months duration
  • 36 credit hours
  • No GMAT required
  • $673 per credit hour
  • Two marketing tracks available
  • Flexible 7-8 week terms
  • Minimum 3.0 GPA admission requirement
  • Multiple career opportunities
  • Focuses on marketing strategy
Show More 1 Programs ˅
#6

Drexel University

Philadelphia, PA - Private 4-year - drexel.edu

Master's - MBA

Concentration: Marketing - Online Learning - Visit Website

Drexel University's MBA Marketing Concentration delivers a transformative educational experience tailored for ambitious marketing professionals. This comprehensive program transcends traditional learning by integrating advanced marketing strategies with practical industry insights. Students delve into sophisticated techniques in market research, brand development, and strategic communication, gaining competitive advantages in rapidly evolving digital landscapes. The curriculum emphasizes hands-on learning, enabling participants to construct compelling marketing narratives, analyze consumer behaviors, and leverage emerging technological platforms. Designed with flexibility, the program accommodates both working professionals and career switchers seeking substantial marketing expertise.

  • Marketing concentration within MBA
  • In-person and online options
  • Three concentration courses
  • 24-36 months part-time
  • 12-18 months full-time
  • Topics: advertising, brand strategy
  • Digital marketing curriculum
  • Multiple career path options
  • Comprehensive marketing courses
  • Flexible learning formats

Master's - MBA

Concentration: Marketing Technology and Analytics - Online Learning - Visit Website

Drexel University's MBA in Marketing Technology and Analytics represents a pioneering STEM-designated program engineered for data-driven marketing professionals. This innovative concentration bridges theoretical knowledge with practical technological applications, empowering students to navigate complex digital marketing ecosystems. Participants develop advanced analytical skills, mastering cutting-edge tools for customer insights, predictive modeling, and strategic decision-making. The curriculum integrates comprehensive training in data visualization, marketing analytics, and emerging technological trends, positioning graduates for high-impact roles in digital marketing, brand strategy, and data science.

  • STEM-designated MBA concentration
  • In-person and online options
  • 24-month OPT extension eligibility
  • Part-time: 24-36 months
  • Full-time: 12-18 months
  • 9 total concentration credits
  • 6 specialized marketing courses
  • Covers digital marketing skills
  • Career paths in data analysis
  • Advanced marketing technology focus
Show More 1 Programs ˅
#7

McKendree University

Lebanon, IL - Private 4-year - mckendree.edu

Master's - MBA in Digital Marketing

Online Learning - Visit Website

McKendree University's MBA in Digital Marketing delivers a comprehensive online learning experience tailored for ambitious marketing professionals seeking advanced digital expertise. The program strategically integrates cutting-edge digital marketing methodologies, emphasizing social media engagement, data-driven analytics, and emerging technological trends. Students explore sophisticated content creation techniques, brand community development, and strategic digital communication approaches. With a 36-credit curriculum designed for flexibility, professionals can complete the degree in just 12 months, gaining competitive industry skills that directly translate to modern marketing challenges. The program uniquely prepares graduates to navigate complex digital landscapes with innovative marketing strategies and analytical proficiency.

  • Online flexible format
  • Completed in 12 months
  • 36 total credit hours
  • Digital marketing concentration
  • Focuses on digital strategies
  • Social media marketing skills
  • Marketing analytics training
  • Competitive industry advantage
#8

University of Massachusetts-Amherst

Amherst, MA - Public 4-Year - umass.edu

Master's - MBA

Concentration: Marketing - Online Learning - Visit Website

The University of Massachusetts-Amherst's Isenberg Online MBA with Marketing Concentration delivers a transformative educational experience designed for ambitious marketing professionals. Through strategically curated coursework, students develop advanced analytical skills, digital marketing strategies, and comprehensive brand management techniques. The program emphasizes real-world application, enabling learners to navigate complex marketing landscapes by integrating theoretical frameworks with practical industry insights. Unique curriculum flexibility allows candidates to customize their learning path, focusing on emerging marketing technologies, consumer behavior analysis, and strategic communication approaches that prepare graduates for leadership roles across diverse business environments.

  • 9 elective credits for marketing focus
  • Flex focus course options
  • Fall priority deadline: June 1
  • Spring priority deadline: October 1
  • Summer priority deadline: February 1
  • Priority deadline benefits available
  • Transcript-listed marketing focus
  • Rotating marketing electives
  • Online MBA format
  • Ranked #16 Overall by U.S. News
#9

Lindenwood University

Saint Charles, MO - Private 4-year - lindenwood.edu

Master's - Master of Business Administration (MBA)

Concentration: Marketing - Online & Campus Based - Visit Website

Lindenwood University's MBA with Marketing Concentration delivers a dynamic curriculum designed to equip professionals with advanced marketing management capabilities. The program strategically integrates comprehensive marketing domains, including digital advertising, strategic sales management, business-to-business marketing strategies, and global marketing dynamics. Students experience a transformative learning approach that seamlessly blends academic theory with real-world practical applications. The flexible hybrid format enables working professionals to pursue advanced marketing education through on-campus, online, and blended learning modalities, ensuring accessibility and adaptability for diverse career trajectories.

  • On-campus, online, blended formats
  • Marketing emphasis areas diverse
  • Theoretical and practical learning
  • St. Charles/St. Louis campus
  • Flexible professional program
#10

Averett University

Danville, VA - Private 4-year - averett.edu

Master's - MBA

Concentration: Marketing - Online Learning - Visit Website

Averett University's Marketing MBA delivers a cutting-edge curriculum designed to transform professionals into strategic marketing leaders. The program strategically integrates global marketing perspectives with hands-on research methodologies, enabling students to analyze complex consumer behaviors and develop innovative brand strategies. By emphasizing practical skill development and contemporary marketing techniques, students gain comprehensive insights into digital marketing trends, market segmentation, and strategic communication. The flexible online format accommodates working professionals, allowing seamless integration of advanced marketing knowledge with current career trajectories. Graduates emerge equipped with advanced analytical skills, strategic thinking capabilities, and a robust understanding of modern marketing dynamics.

  • 100% Online MBA Program
  • $655 per credit hour
  • No minimum work experience
  • 3.0 GPA preferred
  • Capstone research project
  • Small class sizes
  • Global marketing focus
  • Practical skills emphasis
  • Marketing concentration available
  • Careers: Marketing Manager

What’s the Difference Between an MBA in Marketing vs Masters in Marketing?

Suppose you are considering pursuing an MBA in marketing. In that case, you may wonder what the difference is between an MBA in Marketing and a Master of Arts or Science in Marketing degree. There are a couple of key differences to be aware of. An MBA degree requires students to take several courses in business topics, including finance, organizational leadership, and law, in addition to their courses in marketing topics. This coursework can ultimately prepare students for careers in other areas of business in addition to marketing roles. Additionally, an MBA program generally requires applicants to complete at least two years of professional working experience before enrolling in an MBA program. For applicants fresh out of undergraduate studies who have not yet worked professionally, the Master's in Marketing degree may be a better fit.

An MBA in Marketing can lead to careers such as:

  • Marketing Manager
  • Director of Marketing
  • Senior Product Manager
  • Brand Manager
  • VP of Marketing
  • Public Relations Manager
  • Marketing Research Analyst

A prerequisite for many MBA programs is professional business experience. An online program might be the best fit for aspiring senior marketing experts who wish to continue their professional careers while studying for their MBA. For busy professionals, an online MBA in Marketing program allows students to continue working while preparing themselves for the next phase of their careers.

Choosing an Online Marketing MBA Program

Once you've decided to pursue an online master's in business administration with a concentration in marketing, the next step is researching and selecting the right program. But how do you know which school is right for you? Keep these key factors in mind when deciding between online MBA programs.

Accreditation

An MBA is a significant investment in your career, so make sure the program you select will provide you with a high-quality education. One way to ensure a program's quality is by checking its program accreditation. Legitimate program accreditation signifies that a third-party accrediting organization has evaluated the program according to rigorous academic standards and has met or exceeded these standards. Examples of accrediting organizations for online MBA programs include the Association to Advance Collegiate Schools of Business, the Accreditation Council for Business Schools and Programs, and the International Accreditation Council for Business Education.

Program Cost

The cost of an online MBA program can vary based on several factors, including the size and type of school, the school's academic reputation, geographic location, a student's residency status, and the program length. When considering the total cost of a program, it's important to include mandatory school fees, books, and other program materials in addition to the tuition price.

Online programs are often more affordable than their traditional on-campus counterparts, but this is not always the case. As an example of online program costs, the online MBA program at the University of North Carolina is roughly $2,025 per credit hour for the July 2023 through June 2024 academic year. This cost includes student fees, simulations, assessments, technology platform licensing and support, global immersions, and some academic materials. It does not include textbooks, with a total tuition of $125,589.06.

Program Length

Most MBAs in Marketing are designed to be completed in two years of study. Factors that may impact a program's length include whether students enroll on a full- or part-time basis and if any on-campus classroom time is required and when. Often, online programs accept students on a rolling basis, enabling them to begin studying in the fall, spring, or even summer semesters.

Admissions Requirements

To gain admission to a marketing MBA program, students must ensure they meet all the admissions requirements for their program(s) of choice. Admissions requirements may vary slightly from school to school but generally include:

  • Completion of a bachelor's degree, ideally in communication, business, marketing, or a related field
  • GPA of 3.0 or above in their undergraduate coursework
  • Transcripts from all undergraduate colleges attended
  • Letters of recommendation
  • Personal statement or essay
  • Scores from applicable graduate school tests, such as the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT)
  • Resume detailing relevant work experience (many MBA programs require a minimum of two years of professional experience)
  • Completed application and application fee

Classes and Courses

An MBA in Marketing often includes general business courses as well as marketing courses similar to the following, which are part of Northeastern University's online MBA with a concentration in marketing program:

  • Creating and Sustaining Customer Markets
  • Information Analysis
  • Financial Statement Preparation & Analysis
  • Managing People & Organizations
  • Enterprise Growth & Innovation
  • Marketing Research
  • International Marketing
  • New Product Development
  • Market Focused Strategy
  • Digital Marketing
  • Brand and Advertising Management
  • Sustainability and Innovation in Product Design

Many programs also finish with a capstone project or internship component, which encourages students to put everything they've learned into practice.

Online MBA in Marketing Program Specializations

In addition to general marketing MBA programs, some schools offer even more niche specializations. The following are common online MBAs in marketing specializations:

Marketing Data Analytics

The Marketing Data Analytics specialization focuses on gathering and interpreting data to influence company growth, predict consumer behavior, and advance technical expertise with software to enhance analytical approaches. Students are trained to drive market decisions through advanced data collection tools and analytical techniques. Digital marketing concepts are key in this roughly 2-year program, where students take courses in:

  • Database concepts
  • Information management
  • Marketing research methods
  • Managing human capital
  • Applied data mining
  • Business leadership
  • Search engine optimization

Upon graduating, students with an MBA in Marketing Data Analytics can secure careers as senior marketing managers, directors of integrated marketing, brand managers, consumer marketing analysts, and more.

Marketing Management

The MBA Marketing Management specialization program centers on marketing strategies, communication, consumer behavior, and leadership. Students hone their skills by learning to build integrated marketing and marketing communications plans and taking managerial MBA courses. Course topics may include:

  • Marketing strategy
  • Data-driven marketing
  • Management lab
  • New product management
  • Advertising management
  • Pricing policy

Those who complete the MBA in Marketing Management degree are eligible for advanced careers as marketing directors, market research analysts, business development managers, and more.

Digital Marketing

The MBA in Digital Marketing program pathway trains students to become digital marketing leaders as the demand for digital advertising grows. Enrolled students learn about search engine marketing (SEM), data analysis software, social media, and more to become experts in designing and implementing online marketing campaigns. Engaging online audiences to grow a brand or business is the goal of this program, which can take around 18 months to complete. Popular course topics include:

  • Applied digital marketing strategies
  • E-commerce
  • Conversion optimization
  • Omni-channel retailing
  • Digital customer experience management
  • Social and mobile media fundamentals

With an MBA in Digital Marketing, senior-level positions such as social media managers, digital marketing specialists, directors of marketing strategy, and more will be available.

Integrated Marketing Communications

The MBA in Integrated Marketing Communications program spans various marketing modalities, from traditional to digital, to achieve business objectives, reach the right customers, maximize the brand, and develop an effective communications plan. Students are taught the strategies to achieve a positive return on investment and meet sales goals within an organization. Emphasis is placed on utilizing strategic tactics to communicate consistent marketing messages. Common courses include:

  • Global brand management
  • The communications development process
  • Research, measurement, & attribution modeling
  • Analytical tools for decision making
  • Applying integrated marketing communications to a brand

Graduates of an MBA Integrated Communications program pursue careers as media brand managers, art directors, marketing directors/managers, and more.

Online MBA in Marketing No GMAT Required vs GMAT Waiver

While the Graduate Management Admission Test (GMAT) is a requirement for many MBA programs, others are eliminating it. Many factors contribute to removing this requirement, but it boils down to the fact that work experience and other intangible factors are often suitable indicators of a student's motivation and commitment to completing a graduate-level program, which the GMAT requirement intends to measure. It's important to note that some schools require the Graduation Record Examination (GRE) instead of the GMAT. In any case, students should carefully read their program of choice's admission requirements to see whether or not these tests are necessary. Choosing an online MBA in Marketing that does not require GMAT scores can be a great advantage to students who have the skills, intelligence, and determination to enroll in a program but who don't necessarily test well, and also for students who don't have the funds needed to take this expensive exam.

One may be able to have the GMAT waived provided they have but not limited to the following:

  • Higher than the specific GPA; most likely, a minimum of 3.0 is expected
  • Previous graduate degree or graduate certificate
  • A specific number of professional work experience

You’ll have to discuss these options with an admissions representative or review the program’s website for further clarification.

Advantages of Online Marketing MBA Programs

For busy professionals or those with family commitments, an online MBA program is a convenient and potentially cost-effective way to earn an advanced degree. Online coursework allows students to complete assignments and attend lectures from home and on their schedules, which is particularly important for students furthering their professional careers simultaneously. Often with a lower tuition cost than traditional on-campus programs, online programs also allow students in rural areas to choose from a larger number of schools without a lengthy commute. With an increasing number of online programs across the country, now is the time to make your dreams of an MBA come true.

Colleges That Offer Accredited Online Marketing MBA Programs in 2025

Select Your State:

Alabama

SchoolContact Information
Columbia Southern University
21982 University Lane
Orange Beach, AL 36561
(251) 981-3771
University of Alabama at Birmingham
1150 10th Avenue S.
Birmingham, AL 35205
(866) 803-0883

Arizona

SchoolContact Information
Grand Canyon University
3300 West Camelback Road
Phoenix, AZ 85017
(855) 428-5623

California

SchoolContact Information
Azusa Pacific University
901 E. Alosta Ave.
Azusa, CA 91702
(626) 969-3434
California Coast University
925 N. Spurgeon Street
Santa Ana, CA 92701
(714) 547-9625
California Miramar University
3550 Camino Del Rio N. Suite #208
San Diego, CA 92108
(858) 653-3000
National University
11255 N Torrey Pines Rd.
La Jolla, CA 92037
(800) 628-8648
Pepperdine University
24255 Pacific Coast Highway
Malibu, CA 90263
(310) 506-4000

Colorado

SchoolContact Information
Regis University
3333 Regis Boulevard
Denver, CO 80221
(800) 388-2366

Florida

SchoolContact Information
Lynn University
3601 N. Military Trail
Boca Raton, FL 33431
(561) 237-7000
Nova Southeastern University
3301 College Avenue
Fort Lauderdale, FL 33314
(800) 541-6682
Saint Leo University
33701 State Road 52
Saint Leo, FL 33574
(800) 334-5532

Illinois

SchoolContact Information
Benedictine University
5700 College Road
Lisle, IL 60532
(866) 295-3104
University of Illinois at Urbana-Champaign
515 East Gregory Drive
Champaign, IL 61820
(217) 300-2481

Indiana

SchoolContact Information
Purdue University
610 Purdue Mall
West Lafayette, IN 47907
(844) 787-3834

Kansas

SchoolContact Information
Fort Hays State University
600 Park Street
Hays, KS 67601
(785) 628-3478
University of Kansas
1246 W. Campus Road
Lawrence, KS 66045
(785) 864-6414
University of Saint Mary
4100 South 4th St.
Leavenworth, KS 66048
(877) 307-4915
Wichita State University
1845 Fairmount St.
Wichita, KS 67260
(316) 978-3456

Kentucky

SchoolContact Information
Campbellsville University
1 University Dr.
Campbellsville, KY 42718
(888) 244-0609

Maryland

SchoolContact Information
University of Maryland
1000 Hilltop Circle
College Park, MD 20742
(877) 807-8741

Massachusetts

SchoolContact Information
Suffolk University
73 Tremont Street
Boston, MA 02108
(617) 573-8000
UMass Lowell
72 University Avenue
Lowell, MA 01854
(978) 934-2848
University of Massachusetts Amherst
121 Presidents Drive
Amherst, MA 01003
(413) 545-5608

Michigan

SchoolContact Information
Central Michigan University
802 Industrial Drive
Mount Pleasant, MI 48858
(877) 268-4636

Missouri

SchoolContact Information
Lindenwood University
209 S. Kingshighway
St. Charles, MO 63301
(636) 949-2000
Maryville University
650 Maryville University Drive
St. Louis, MO 63141
(866) 249-7324
Northwest Missouri State University
800 University Drive
Maryville, MO 64468
(844) 890-9304
University of Central Missouri
P.O. Box 800
Warrensburg, MO 64093
(877) 729-8266
Webster University
470 East Lockwood Avenue
St. Louis, MO 63119
(800) 981-9801

Nebraska

SchoolContact Information
Concordia University, Nebraska
570 Fallbrook Blvd., Suite 203
Lincoln, NE 68521
(888) 505-2863

New Hampshire

SchoolContact Information
Rivier University
420 South Main Street
Nashua, NH 03060
(888) 204-7695
Southern New Hampshire University
2500 N River Rd.
Manchester, NH 03106
(888) 387-0861

New Jersey

SchoolContact Information
Montclair State University
1 Normal Ave.
Montclair, NJ 07043
(973) 655-4000
Seton Hall University
400 South Orange Ave
South Orange, NJ 07079
(844) 823-1198
Thomas Edison State University
111 W State St.
Trenton, NJ 08608
(609) 777-5680

New York

SchoolContact Information
Syracuse University
721 University Avenue
Syracuse, NY 13244
(844) 797-4622

North Carolina

SchoolContact Information
University of North Carolina at Chapel Hill
1210 Environ Way
Chapel Hill, NC 27517
(888) 986-2622

Ohio

SchoolContact Information
Walsh University
2020 East Maple Street
North Canton, OH 44720
(330) 490-7090

Oklahoma

SchoolContact Information
Southeastern Oklahoma State University
425 W University
Durant, OK 74701
(580) 745-2000

Pennsylvania

SchoolContact Information
Drexel University
3141 Chestnut Street,
Philadelphia, PA 19104
(215) 895-2111
Lehigh University
621 Taylor Street
Bethlehem, PA 18015
(610) 758-4450
Messiah College
One College Avenue
Mechanicsburg, PA 17055
(717) 766-2511
Villanova University
800 E. Lancaster Avenue
Villanova, PA 19085
(866) 803-0713

South Carolina

SchoolContact Information
Winthrop University
701 Oakland Avenue
Rock Hill, SC 29733
(833) 257-1704

South Dakota

SchoolContact Information
University of South Dakota
414 E. Clark Street
Vermillion, SD 57069
(650) 658-6140

Texas

SchoolContact Information
Abilene Christian University
1600 Campus Court
Abiliene, TX 79699
(800) 460-6228
University of Texas at Dallas
800 West Campbell Road
Richardson, TX 75080
(972) 883-2705

Virginia

SchoolContact Information
Liberty University
1971 University Blvd
Lynchburg, VA 24515
(800) 424-9595
Regent University
1000 Regent University Drive
Virginia Beach, VA 23464
(866) 910-7617

Washington, DC

SchoolContact Information
Johns Hopkins University
1717 Massachusetts Avenue, NW
Washington, DC 20036
(202) 452-1940

West Virginia

SchoolContact Information
West Virginia University
1601 University Avenue
Morgantown, WV 26506
(304) 293-4959

Wisconsin

SchoolContact Information
University of Wisconsin - Whitewater
809 W. Starin Road
Whitewater, WI 53190
(262) 472-1343