Online MBA in Marketing Programs in 2025
Do you want to combine your love of marketing with a passion for entrepreneurship and business leadership? A Master's in Business Administration (MBA) degree with a concentration in marketing might be the right path for you. Marketing MBAs provide students with advanced education in business topics such as finance and accounting, corporate leadership, and human resources, as well as in-depth coursework on marketing and sales – excellent preparation for a senior marketing position in any number of industries. MBAs in Marketing open the door to various career opportunities and higher salaries. Now more than ever, business-minded marketing professionals are fetching top dollar as we see changes in working environments and home-based business processes.
2025 Best Online Marketing MBA Programs
Looking for the top online marketing MBA programs in 2025? mastersincommunications.org has you covered. Our team has carefully ranked the best options to help you advance your career. These programs combine flexibility with quality education, perfect for busy professionals. We focus on what matters: curriculum, faculty, and student support. Our rankings aim to guide you to a program that fits your goals. Curious about how we rank these programs? Learn more about our ranking methodology.
St. Joseph's University-New York
Brooklyn, NY - Private 4-year - sjny.edu
Master's - MBA in Marketing
Concentration: Digital Marketing - Online Learning - Visit Website
St. Joseph's University-New York's online MBA in Digital Marketing transforms professionals into strategic digital marketing experts. Students immerse themselves in advanced digital strategies, exploring comprehensive techniques in e-commerce, consumer behavior, and data-driven marketing approaches. The program's 36-credit curriculum emphasizes practical digital marketing skills, leveraging interdisciplinary learning models that prepare graduates to navigate complex digital marketing ecosystems. Participants develop sophisticated digital campaign management abilities, analytical insights, and strategic thinking essential for contemporary marketing leadership roles in rapidly evolving digital landscapes.
- Online MBA in Marketing
- 36-credit comprehensive program
- Digital marketing concentration
- E-commerce and analytics focus
- Interdisciplinary team-based learning
Master's - MBA in Marketing
Concentration: Logistics - Online Learning - Visit Website
St. Joseph's University-New York's MBA in Logistics concentration provides professionals with advanced supply chain management and strategic logistics expertise. The comprehensive 36-credit online program equips students with sophisticated skills in transportation management, inventory optimization, and global logistics strategies. Students explore complex logistical challenges through interdisciplinary coursework, developing critical analytical capabilities and strategic decision-making frameworks. The curriculum emphasizes practical applications, preparing graduates to lead logistics operations across diverse industries and develop innovative solutions to complex supply chain management challenges.
- Online MBA in Marketing
- 36-credit program
- Digital marketing concentration
- E-commerce and analytics focus
- Interdisciplinary team-based learning
- Emotional intelligence emphasis
- Real-world marketing scenarios
Master's - MBA in Marketing
Concentration: Marketing Data Analytics - Online Learning - Visit Website
St. Joseph's University-New York's MBA in Marketing Data Analytics offers cutting-edge training in quantitative marketing intelligence. This 36-credit online program immersive students in advanced data analysis techniques, predictive modeling, and marketing intelligence methodologies. Participants develop sophisticated skills in transforming complex datasets into strategic marketing insights, utilizing contemporary analytical tools and techniques. The curriculum bridges theoretical knowledge with practical applications, preparing professionals to leverage data-driven strategies, interpret consumer behaviors, and drive marketing decisions through comprehensive analytical frameworks.
- Online MBA in Marketing
- 36-credit comprehensive program
- Digital marketing concentration
- Interdisciplinary course approach
- Team-based learning model
- Focuses on digital marketing skills
- Emphasizes emotional intelligence
- Concentrations in digital marketing
- Explores e-commerce strategies
- Develops quantitative analysis skills
Pepperdine University
Malibu, CA - Private 4-year - pepperdine.edu
Master's - Online MBA
Concentration: Marketing - Online Learning - Visit Website
Pepperdine University's Online MBA in Marketing delivers a transformative educational experience for professionals seeking strategic career advancement. The program uniquely blends flexible learning with comprehensive marketing insights, enabling students to complete their degree in just 15 months. Emphasizing ethical leadership and global business dynamics, the curriculum provides customizable paths across seven concentrations, ensuring graduates develop cutting-edge skills in digital marketing, consumer behavior, and innovative brand management strategies.
- 15-month accelerated program option
- Seven concentration choices
- Online and hybrid formats
- AACSB accredited program
- 52 total program units
- Multiple start terms yearly
- No required interview
- Top-ranked by USNWR
- Optional GMAT/GRE
- Global Business Intensives
Master's - Part-Time MBA
Concentration: Marketing - Online & Campus Based - Visit Website
Pepperdine's Part-Time MBA Marketing concentration offers a rigorous, flexible pathway for working professionals to deepen their strategic marketing expertise. Through carefully designed coursework, students explore advanced consumer behavior theories, digital marketing techniques, and brand management principles. The program's hybrid format accommodates professional schedules while delivering intensive learning experiences focused on developing sophisticated marketing research, analytics, and innovation skills essential for contemporary marketing leadership roles.
- Marketing concentration available
- 8 core marketing units required
- 4 elective marketing units
- Covers consumer behavior
- Digital marketing focus
- Career paths in brand management
- Research and analytics skills
- Part-time flexible format
Master's - Master of Business Administration
Concentration: Marketing - Online & Campus Based - Visit Website
Pepperdine's Hybrid MBA Marketing concentration provides a comprehensive educational experience targeting professionals seeking advanced marketing competencies. The program strategically integrates hands-on learning with theoretical frameworks, covering critical domains like digital communications, consumer insights, and emerging marketing technologies. Students develop sophisticated skills in brand strategy, research methodologies, and innovative marketing approaches, preparing them to navigate complex business landscapes and drive organizational growth.
- Marketing concentration available
- Part-time MBA program
- 8 core marketing units required
- Additional 4 elective units
- Hybrid in-person/online instruction
- Career paths: brand management, marketing research
- Consumer behavior and digital marketing focus
- Technology and global marketing courses
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
Pepperdine's Online MBA represents a dynamic professional development platform designed for ambitious marketing professionals. The accelerated 15-month program combines strategic leadership training with technological innovation, offering students flexible learning paths and global business perspectives. By emphasizing ethical decision-making and providing personalized instruction, the curriculum equips graduates with comprehensive skills to excel across diverse industries, supported by accessible financial aid and multiple annual start terms.
- 15-month accelerated program
- Fully online or hybrid format
- Seven concentration options
- No interview required
- 52 total program units
- Multiple start terms annually
- AACSB accredited program
- Global business intensives
- 100% scholarship consideration
- Yellow Ribbon program support
Baldwin Wallace University
Berea, OH - Private 4-year - bw.edu
Master's - Strategic Marketing MBA
Online & Campus Based - Visit Website
Baldwin Wallace University's Strategic Marketing MBA offers a transformative educational experience designed to elevate marketing professionals' capabilities. Emphasizing digital marketing innovation, the program integrates comprehensive skill development in SEO, social media strategies, and marketing automation. Students engage with data-driven methodologies, learning to navigate complex marketing landscapes through practical, industry-relevant coursework. The hybrid format accommodates working professionals, providing flexible learning paths that balance academic rigor with professional growth. Graduates emerge equipped with advanced strategic insights, positioning themselves as dynamic marketing leaders across diverse industry sectors.
- 33 total credit hours
- Tuition: $901 per credit hour
- Flexible start terms: fall/spring/summer
- In-person and online options
- Digital marketing skill development
- Data-driven marketing strategies
- Real-world project experience
- Stackable certificate options
- Career growth focused curriculum
- Small class sizes
Master's - Strategic Marketing MBA
Concentration: Healthcare Strategic Marketing - Online & Campus Based - Visit Website
Tailored specifically for healthcare marketing professionals, Baldwin Wallace University's Strategic Marketing MBA with Healthcare Strategic Marketing concentration delivers specialized expertise in medical industry communication strategies. The program uniquely blends digital marketing techniques with healthcare-specific analytical approaches, preparing students to navigate complex healthcare communication landscapes. Participants develop advanced skills in data interpretation, digital marketing technologies, and strategic planning specific to medical service promotion. By integrating real-world case studies and emerging technological tools, the curriculum ensures graduates can effectively leverage marketing innovations within healthcare organizational contexts.
- 33 credit hour program
- $901 per credit hour
- Flexible start terms
- Weeknight and weekday classes
- In-person and online options
- Digital marketing skills focus
- Data analysis emphasis
- Real-world marketing strategies
- Stackable certificate options
- Accredited business program
Master's - Strategic Marketing MBA
Concentration: Sport Marketing - Online & Campus Based - Visit Website
Baldwin Wallace University's Strategic Marketing MBA with Sport Marketing concentration provides a cutting-edge pathway for professionals seeking to excel in athletic industry marketing. The program meticulously crafts curriculum around sports brand development, digital engagement strategies, and athletic sponsorship dynamics. Students explore innovative marketing techniques specific to athletic organizations, entertainment franchises, and sports media platforms. By combining theoretical foundations with practical industry insights, the program equips graduates with specialized skills to drive strategic marketing initiatives in competitive sports entertainment landscapes. Flexible learning options ensure accessibility for aspiring sports marketing professionals.
- 33 total credit hours
- $901 per credit hour
- Flexible learning options
- Digital marketing skills focus
- Multiple career path opportunities
- Data-driven decision making
- Real-world strategic training
- Evening and weekday classes
- In-person and online options
- Stackable certificate options
University of Toledo
Toledo, OH - Public 4-Year - utoledo.edu
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
The University of Toledo's online MBA with Marketing specialization delivers a transformative educational experience targeting professionals seeking advanced business acumen. This meticulously crafted 33-credit program provides comprehensive marketing insights through flexible learning modalities, accommodating both full and part-time students. Uniquely designed to welcome graduates from diverse academic backgrounds, the curriculum emphasizes strategic business applications, network development, and practical marketing methodologies across multiple industry sectors.
- 100% Online MBA
- Marketing Specialization Available
- 33 Total Credit Hours
- AACSB Accredited Program
- Full/Part-time Options
- Asynchronous Class Instruction
- Complete in 4-6 Semesters
- Accepts All Bachelor's Degrees
- Expert Faculty Members
- Practical Business Applications
Master's - Master of Business Administration
Concentration: Marketing with Sales Leadership Concentration - Online Learning - Visit Website
University of Toledo's innovative MBA program with Sales Leadership Concentration provides a strategic pathway for marketing professionals seeking advanced career opportunities. This comprehensive online degree cultivates sophisticated skills in customer relationship management, global sales strategies, and integrated marketing communications. Through a dynamic curriculum, students explore strategic account management, develop international business perspectives, and gain expertise in complex sales environments, positioning graduates for high-level leadership roles.
- Online Graduate Degree
- Marketing Specialization
- Sales Leadership Concentration
- 9 Core MBA Courses
- 2 Required Marketing Courses
- Flexible Elective Options
- Strategic Account Management Focus
- Global Sales Perspective
- Integrated Marketing Skills
- Business-to-Business Sales Emphasis
Master's - Master of Business Administration
Concentration: Marketing Management - Online Learning - Visit Website
The University of Toledo's Marketing Management MBA represents a cutting-edge online program designed for ambitious marketing professionals. With three distinctive concentrations, this flexible degree offers comprehensive training in digital marketing, strategic customer insights, and global sales strategies. Students can customize their educational journey through diverse coursework, exploring relationship marketing, international marketing perspectives, and advanced digital communication techniques, preparing graduates for dynamic marketing leadership positions.
- 100% Online Delivery
- Three Marketing Concentrations
- Digital Marketing Focus
- Flexible Course Selection
- Global Sales Courses
- Strategic Customer Insights
- Relationship Marketing Options
- International Marketing Track
Calvin University
Grand Rapids, MI - Private 4-year - calvin.edu
Master's - MBA
Concentration: Marketing - Online Learning - Visit Website
Calvin University's Online MBA in Marketing provides a comprehensive digital learning experience tailored for career-driven professionals. This dynamic program equips students with advanced marketing skills across digital strategies, campaign development, and media production. Designed for flexibility, students can complete the degree in 13-25 months while maintaining professional commitments. The curriculum focuses on emerging marketing trends, preparing graduates for strategic roles like brand managers and digital marketing strategists. With an affordable $673 per credit hour and no GMAT requirement for qualified candidates, the program offers an accessible pathway to advanced marketing expertise.
- 100% online program
- 13-25 months duration
- 36 total credit hours
- No GMAT required with 3.0 GPA
- Cost per credit: $673
- Two specialized marketing tracks
- Flexible 7-8 week terms
- Career-focused curriculum
- Multiple start dates available
Master's - MBA
Concentration: Marketing with Media Production - Online Learning - Visit Website
Calvin University's Marketing MBA with Media Production track offers a specialized approach to advanced marketing education. This targeted program provides professionals with in-depth skills in market research, branding, digital marketing, and media production techniques. Students explore two distinct marketing tracks, enabling personalized learning aligned with individual career objectives. The curriculum emphasizes innovative marketing strategies and practical applications, preparing graduates for dynamic roles in the evolving digital marketing landscape. With flexible 7-8 week terms and a comprehensive 36-credit curriculum, students can efficiently develop sophisticated marketing competencies.
- 100% online program
- 13-25 months duration
- 36 credit hours
- No GMAT required
- $673 per credit hour
- Two marketing tracks available
- Flexible 7-8 week terms
- Minimum 3.0 GPA admission requirement
- Multiple career opportunities
- Focuses on marketing strategy
Drexel University
Philadelphia, PA - Private 4-year - drexel.edu
Master's - MBA
Concentration: Marketing - Online Learning - Visit Website
Drexel University's MBA Marketing Concentration delivers a transformative educational experience tailored for ambitious marketing professionals. This comprehensive program transcends traditional learning by integrating advanced marketing strategies with practical industry insights. Students delve into sophisticated techniques in market research, brand development, and strategic communication, gaining competitive advantages in rapidly evolving digital landscapes. The curriculum emphasizes hands-on learning, enabling participants to construct compelling marketing narratives, analyze consumer behaviors, and leverage emerging technological platforms. Designed with flexibility, the program accommodates both working professionals and career switchers seeking substantial marketing expertise.
- Marketing concentration within MBA
- In-person and online options
- Three concentration courses
- 24-36 months part-time
- 12-18 months full-time
- Topics: advertising, brand strategy
- Digital marketing curriculum
- Multiple career path options
- Comprehensive marketing courses
- Flexible learning formats
Master's - MBA
Concentration: Marketing Technology and Analytics - Online Learning - Visit Website
Drexel University's MBA in Marketing Technology and Analytics represents a pioneering STEM-designated program engineered for data-driven marketing professionals. This innovative concentration bridges theoretical knowledge with practical technological applications, empowering students to navigate complex digital marketing ecosystems. Participants develop advanced analytical skills, mastering cutting-edge tools for customer insights, predictive modeling, and strategic decision-making. The curriculum integrates comprehensive training in data visualization, marketing analytics, and emerging technological trends, positioning graduates for high-impact roles in digital marketing, brand strategy, and data science.
- STEM-designated MBA concentration
- In-person and online options
- 24-month OPT extension eligibility
- Part-time: 24-36 months
- Full-time: 12-18 months
- 9 total concentration credits
- 6 specialized marketing courses
- Covers digital marketing skills
- Career paths in data analysis
- Advanced marketing technology focus
McKendree University
Lebanon, IL - Private 4-year - mckendree.edu
Master's - MBA in Digital Marketing
Online Learning - Visit Website
McKendree University's MBA in Digital Marketing delivers a comprehensive online learning experience tailored for ambitious marketing professionals seeking advanced digital expertise. The program strategically integrates cutting-edge digital marketing methodologies, emphasizing social media engagement, data-driven analytics, and emerging technological trends. Students explore sophisticated content creation techniques, brand community development, and strategic digital communication approaches. With a 36-credit curriculum designed for flexibility, professionals can complete the degree in just 12 months, gaining competitive industry skills that directly translate to modern marketing challenges. The program uniquely prepares graduates to navigate complex digital landscapes with innovative marketing strategies and analytical proficiency.
- Online flexible format
- Completed in 12 months
- 36 total credit hours
- Digital marketing concentration
- Focuses on digital strategies
- Social media marketing skills
- Marketing analytics training
- Competitive industry advantage
University of Massachusetts-Amherst
Amherst, MA - Public 4-Year - umass.edu
Master's - MBA
Concentration: Marketing - Online Learning - Visit Website
The University of Massachusetts-Amherst's Isenberg Online MBA with Marketing Concentration delivers a transformative educational experience designed for ambitious marketing professionals. Through strategically curated coursework, students develop advanced analytical skills, digital marketing strategies, and comprehensive brand management techniques. The program emphasizes real-world application, enabling learners to navigate complex marketing landscapes by integrating theoretical frameworks with practical industry insights. Unique curriculum flexibility allows candidates to customize their learning path, focusing on emerging marketing technologies, consumer behavior analysis, and strategic communication approaches that prepare graduates for leadership roles across diverse business environments.
- 9 elective credits for marketing focus
- Flex focus course options
- Fall priority deadline: June 1
- Spring priority deadline: October 1
- Summer priority deadline: February 1
- Priority deadline benefits available
- Transcript-listed marketing focus
- Rotating marketing electives
- Online MBA format
- Ranked #16 Overall by U.S. News
Lindenwood University
Saint Charles, MO - Private 4-year - lindenwood.edu
Master's - Master of Business Administration (MBA)
Concentration: Marketing - Online & Campus Based - Visit Website
Lindenwood University's MBA with Marketing Concentration delivers a dynamic curriculum designed to equip professionals with advanced marketing management capabilities. The program strategically integrates comprehensive marketing domains, including digital advertising, strategic sales management, business-to-business marketing strategies, and global marketing dynamics. Students experience a transformative learning approach that seamlessly blends academic theory with real-world practical applications. The flexible hybrid format enables working professionals to pursue advanced marketing education through on-campus, online, and blended learning modalities, ensuring accessibility and adaptability for diverse career trajectories.
- On-campus, online, blended formats
- Marketing emphasis areas diverse
- Theoretical and practical learning
- St. Charles/St. Louis campus
- Flexible professional program
Averett University
Danville, VA - Private 4-year - averett.edu
Master's - MBA
Concentration: Marketing - Online Learning - Visit Website
Averett University's Marketing MBA delivers a cutting-edge curriculum designed to transform professionals into strategic marketing leaders. The program strategically integrates global marketing perspectives with hands-on research methodologies, enabling students to analyze complex consumer behaviors and develop innovative brand strategies. By emphasizing practical skill development and contemporary marketing techniques, students gain comprehensive insights into digital marketing trends, market segmentation, and strategic communication. The flexible online format accommodates working professionals, allowing seamless integration of advanced marketing knowledge with current career trajectories. Graduates emerge equipped with advanced analytical skills, strategic thinking capabilities, and a robust understanding of modern marketing dynamics.
- 100% Online MBA Program
- $655 per credit hour
- No minimum work experience
- 3.0 GPA preferred
- Capstone research project
- Small class sizes
- Global marketing focus
- Practical skills emphasis
- Marketing concentration available
- Careers: Marketing Manager
What’s the Difference Between an MBA in Marketing vs Masters in Marketing?
Suppose you are considering pursuing an MBA in marketing. In that case, you may wonder what the difference is between an MBA in Marketing and a Master of Arts or Science in Marketing degree. There are a couple of key differences to be aware of. An MBA degree requires students to take several courses in business topics, including finance, organizational leadership, and law, in addition to their courses in marketing topics. This coursework can ultimately prepare students for careers in other areas of business in addition to marketing roles. Additionally, an MBA program generally requires applicants to complete at least two years of professional working experience before enrolling in an MBA program. For applicants fresh out of undergraduate studies who have not yet worked professionally, the Master's in Marketing degree may be a better fit.
An MBA in Marketing can lead to careers such as:
- Marketing Manager
- Director of Marketing
- Senior Product Manager
- Brand Manager
- VP of Marketing
- Public Relations Manager
- Marketing Research Analyst
A prerequisite for many MBA programs is professional business experience. An online program might be the best fit for aspiring senior marketing experts who wish to continue their professional careers while studying for their MBA. For busy professionals, an online MBA in Marketing program allows students to continue working while preparing themselves for the next phase of their careers.
Choosing an Online Marketing MBA Program
Once you've decided to pursue an online master's in business administration with a concentration in marketing, the next step is researching and selecting the right program. But how do you know which school is right for you? Keep these key factors in mind when deciding between online MBA programs.
Accreditation
An MBA is a significant investment in your career, so make sure the program you select will provide you with a high-quality education. One way to ensure a program's quality is by checking its program accreditation. Legitimate program accreditation signifies that a third-party accrediting organization has evaluated the program according to rigorous academic standards and has met or exceeded these standards. Examples of accrediting organizations for online MBA programs include the Association to Advance Collegiate Schools of Business, the Accreditation Council for Business Schools and Programs, and the International Accreditation Council for Business Education.
Program Cost
The cost of an online MBA program can vary based on several factors, including the size and type of school, the school's academic reputation, geographic location, a student's residency status, and the program length. When considering the total cost of a program, it's important to include mandatory school fees, books, and other program materials in addition to the tuition price.
Online programs are often more affordable than their traditional on-campus counterparts, but this is not always the case. As an example of online program costs, the online MBA program at the University of North Carolina is roughly $2,025 per credit hour for the July 2023 through June 2024 academic year. This cost includes student fees, simulations, assessments, technology platform licensing and support, global immersions, and some academic materials. It does not include textbooks, with a total tuition of $125,589.06.
Program Length
Most MBAs in Marketing are designed to be completed in two years of study. Factors that may impact a program's length include whether students enroll on a full- or part-time basis and if any on-campus classroom time is required and when. Often, online programs accept students on a rolling basis, enabling them to begin studying in the fall, spring, or even summer semesters.
Admissions Requirements
To gain admission to a marketing MBA program, students must ensure they meet all the admissions requirements for their program(s) of choice. Admissions requirements may vary slightly from school to school but generally include:
- Completion of a bachelor's degree, ideally in communication, business, marketing, or a related field
- GPA of 3.0 or above in their undergraduate coursework
- Transcripts from all undergraduate colleges attended
- Letters of recommendation
- Personal statement or essay
- Scores from applicable graduate school tests, such as the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT)
- Resume detailing relevant work experience (many MBA programs require a minimum of two years of professional experience)
- Completed application and application fee
Classes and Courses
An MBA in Marketing often includes general business courses as well as marketing courses similar to the following, which are part of Northeastern University's online MBA with a concentration in marketing program:
- Creating and Sustaining Customer Markets
- Information Analysis
- Financial Statement Preparation & Analysis
- Managing People & Organizations
- Enterprise Growth & Innovation
- Marketing Research
- International Marketing
- New Product Development
- Market Focused Strategy
- Digital Marketing
- Brand and Advertising Management
- Sustainability and Innovation in Product Design
Many programs also finish with a capstone project or internship component, which encourages students to put everything they've learned into practice.
Online MBA in Marketing Program Specializations
In addition to general marketing MBA programs, some schools offer even more niche specializations. The following are common online MBAs in marketing specializations:
Marketing Data Analytics
The Marketing Data Analytics specialization focuses on gathering and interpreting data to influence company growth, predict consumer behavior, and advance technical expertise with software to enhance analytical approaches. Students are trained to drive market decisions through advanced data collection tools and analytical techniques. Digital marketing concepts are key in this roughly 2-year program, where students take courses in:
- Database concepts
- Information management
- Marketing research methods
- Managing human capital
- Applied data mining
- Business leadership
- Search engine optimization
Upon graduating, students with an MBA in Marketing Data Analytics can secure careers as senior marketing managers, directors of integrated marketing, brand managers, consumer marketing analysts, and more.
Marketing Management
The MBA Marketing Management specialization program centers on marketing strategies, communication, consumer behavior, and leadership. Students hone their skills by learning to build integrated marketing and marketing communications plans and taking managerial MBA courses. Course topics may include:
- Marketing strategy
- Data-driven marketing
- Management lab
- New product management
- Advertising management
- Pricing policy
Those who complete the MBA in Marketing Management degree are eligible for advanced careers as marketing directors, market research analysts, business development managers, and more.
Digital Marketing
The MBA in Digital Marketing program pathway trains students to become digital marketing leaders as the demand for digital advertising grows. Enrolled students learn about search engine marketing (SEM), data analysis software, social media, and more to become experts in designing and implementing online marketing campaigns. Engaging online audiences to grow a brand or business is the goal of this program, which can take around 18 months to complete. Popular course topics include:
- Applied digital marketing strategies
- E-commerce
- Conversion optimization
- Omni-channel retailing
- Digital customer experience management
- Social and mobile media fundamentals
With an MBA in Digital Marketing, senior-level positions such as social media managers, digital marketing specialists, directors of marketing strategy, and more will be available.
Integrated Marketing Communications
The MBA in Integrated Marketing Communications program spans various marketing modalities, from traditional to digital, to achieve business objectives, reach the right customers, maximize the brand, and develop an effective communications plan. Students are taught the strategies to achieve a positive return on investment and meet sales goals within an organization. Emphasis is placed on utilizing strategic tactics to communicate consistent marketing messages. Common courses include:
- Global brand management
- The communications development process
- Research, measurement, & attribution modeling
- Analytical tools for decision making
- Applying integrated marketing communications to a brand
Graduates of an MBA Integrated Communications program pursue careers as media brand managers, art directors, marketing directors/managers, and more.
Online MBA in Marketing No GMAT Required vs GMAT Waiver
While the Graduate Management Admission Test (GMAT) is a requirement for many MBA programs, others are eliminating it. Many factors contribute to removing this requirement, but it boils down to the fact that work experience and other intangible factors are often suitable indicators of a student's motivation and commitment to completing a graduate-level program, which the GMAT requirement intends to measure. It's important to note that some schools require the Graduation Record Examination (GRE) instead of the GMAT. In any case, students should carefully read their program of choice's admission requirements to see whether or not these tests are necessary. Choosing an online MBA in Marketing that does not require GMAT scores can be a great advantage to students who have the skills, intelligence, and determination to enroll in a program but who don't necessarily test well, and also for students who don't have the funds needed to take this expensive exam.
One may be able to have the GMAT waived provided they have but not limited to the following:
- Higher than the specific GPA; most likely, a minimum of 3.0 is expected
- Previous graduate degree or graduate certificate
- A specific number of professional work experience
You’ll have to discuss these options with an admissions representative or review the program’s website for further clarification.
Advantages of Online Marketing MBA Programs
For busy professionals or those with family commitments, an online MBA program is a convenient and potentially cost-effective way to earn an advanced degree. Online coursework allows students to complete assignments and attend lectures from home and on their schedules, which is particularly important for students furthering their professional careers simultaneously. Often with a lower tuition cost than traditional on-campus programs, online programs also allow students in rural areas to choose from a larger number of schools without a lengthy commute. With an increasing number of online programs across the country, now is the time to make your dreams of an MBA come true.
Colleges That Offer Accredited Online Marketing MBA Programs in 2025
Select Your State:
Alabama
School | Contact Information |
---|---|
Columbia Southern University Programs | 21982 University Lane Orange Beach, AL 36561 (251) 981-3771 |
University of Alabama at Birmingham Programs | 1150 10th Avenue S. Birmingham, AL 35205 (866) 803-0883 |
Arizona
School | Contact Information |
---|---|
Grand Canyon University Programs | 3300 West Camelback Road Phoenix, AZ 85017 (855) 428-5623 |
California
School | Contact Information |
---|---|
Azusa Pacific University Programs | 901 E. Alosta Ave. Azusa, CA 91702 (626) 969-3434 |
California Coast University Programs | 925 N. Spurgeon Street Santa Ana, CA 92701 (714) 547-9625 |
California Miramar University Programs | 3550 Camino Del Rio N. Suite #208 San Diego, CA 92108 (858) 653-3000 |
National University Programs | 11255 N Torrey Pines Rd. La Jolla, CA 92037 (800) 628-8648 |
Pepperdine University Programs | 24255 Pacific Coast Highway Malibu, CA 90263 (310) 506-4000 |
Colorado
School | Contact Information |
---|---|
Regis University Programs | 3333 Regis Boulevard Denver, CO 80221 (800) 388-2366 |
Florida
School | Contact Information |
---|---|
Lynn University Programs | 3601 N. Military Trail Boca Raton, FL 33431 (561) 237-7000 |
Nova Southeastern University Programs | 3301 College Avenue Fort Lauderdale, FL 33314 (800) 541-6682 |
Saint Leo University Programs | 33701 State Road 52 Saint Leo, FL 33574 (800) 334-5532 |
Illinois
School | Contact Information |
---|---|
Benedictine University Programs | 5700 College Road Lisle, IL 60532 (866) 295-3104 |
University of Illinois at Urbana-Champaign Programs | 515 East Gregory Drive Champaign, IL 61820 (217) 300-2481 |
Indiana
School | Contact Information |
---|---|
Purdue University Programs | 610 Purdue Mall West Lafayette, IN 47907 (844) 787-3834 |
Kansas
School | Contact Information |
---|---|
Fort Hays State University Programs | 600 Park Street Hays, KS 67601 (785) 628-3478 |
University of Kansas | 1246 W. Campus Road Lawrence, KS 66045 (785) 864-6414 |
University of Saint Mary | 4100 South 4th St. Leavenworth, KS 66048 (877) 307-4915 |
Wichita State University Programs | 1845 Fairmount St. Wichita, KS 67260 (316) 978-3456 |
Kentucky
School | Contact Information |
---|---|
Campbellsville University Programs | 1 University Dr. Campbellsville, KY 42718 (888) 244-0609 |
Maryland
School | Contact Information |
---|---|
University of Maryland Programs | 1000 Hilltop Circle College Park, MD 20742 (877) 807-8741 |
Massachusetts
School | Contact Information |
---|---|
Suffolk University Programs | 73 Tremont Street Boston, MA 02108 (617) 573-8000 |
UMass Lowell Programs | 72 University Avenue Lowell, MA 01854 (978) 934-2848 |
University of Massachusetts Amherst Programs | 121 Presidents Drive Amherst, MA 01003 (413) 545-5608 |
Michigan
School | Contact Information |
---|---|
Central Michigan University Programs | 802 Industrial Drive Mount Pleasant, MI 48858 (877) 268-4636 |
Missouri
School | Contact Information |
---|---|
Lindenwood University Programs | 209 S. Kingshighway St. Charles, MO 63301 (636) 949-2000 |
Maryville University Programs | 650 Maryville University Drive St. Louis, MO 63141 (866) 249-7324 |
Northwest Missouri State University | 800 University Drive Maryville, MO 64468 (844) 890-9304 |
University of Central Missouri Programs | P.O. Box 800 Warrensburg, MO 64093 (877) 729-8266 |
Webster University Programs | 470 East Lockwood Avenue St. Louis, MO 63119 (800) 981-9801 |
Nebraska
School | Contact Information |
---|---|
Concordia University, Nebraska Programs | 570 Fallbrook Blvd., Suite 203 Lincoln, NE 68521 (888) 505-2863 |
New Hampshire
School | Contact Information |
---|---|
Rivier University Programs | 420 South Main Street Nashua, NH 03060 (888) 204-7695 |
Southern New Hampshire University Programs | 2500 N River Rd. Manchester, NH 03106 (888) 387-0861 |
New Jersey
School | Contact Information |
---|---|
Montclair State University | 1 Normal Ave. Montclair, NJ 07043 (973) 655-4000 |
Seton Hall University Programs | 400 South Orange Ave South Orange, NJ 07079 (844) 823-1198 |
Thomas Edison State University Programs | 111 W State St. Trenton, NJ 08608 (609) 777-5680 |
New York
School | Contact Information |
---|---|
Syracuse University | 721 University Avenue Syracuse, NY 13244 (844) 797-4622 |
North Carolina
School | Contact Information |
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University of North Carolina at Chapel Hill Programs | 1210 Environ Way Chapel Hill, NC 27517 (888) 986-2622 |
Ohio
School | Contact Information |
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Walsh University Programs | 2020 East Maple Street North Canton, OH 44720 (330) 490-7090 |
Oklahoma
School | Contact Information |
---|---|
Southeastern Oklahoma State University Programs | 425 W University Durant, OK 74701 (580) 745-2000 |
Pennsylvania
School | Contact Information |
---|---|
Drexel University Programs | 3141 Chestnut Street, Philadelphia, PA 19104 (215) 895-2111 |
Lehigh University Programs | 621 Taylor Street Bethlehem, PA 18015 (610) 758-4450 |
Messiah College Programs | One College Avenue Mechanicsburg, PA 17055 (717) 766-2511 |
Villanova University Programs | 800 E. Lancaster Avenue Villanova, PA 19085 (866) 803-0713 |
South Carolina
School | Contact Information |
---|---|
Winthrop University Programs | 701 Oakland Avenue Rock Hill, SC 29733 (833) 257-1704 |
South Dakota
School | Contact Information |
---|---|
University of South Dakota Programs | 414 E. Clark Street Vermillion, SD 57069 (650) 658-6140 |
Texas
School | Contact Information |
---|---|
Abilene Christian University Programs | 1600 Campus Court Abiliene, TX 79699 (800) 460-6228 |
University of Texas at Dallas | 800 West Campbell Road Richardson, TX 75080 (972) 883-2705 |
Virginia
School | Contact Information |
---|---|
Liberty University | 1971 University Blvd Lynchburg, VA 24515 (800) 424-9595 |
Regent University Programs | 1000 Regent University Drive Virginia Beach, VA 23464 (866) 910-7617 |
Washington, DC
School | Contact Information |
---|---|
Johns Hopkins University | 1717 Massachusetts Avenue, NW Washington, DC 20036 (202) 452-1940 |
West Virginia
School | Contact Information |
---|---|
West Virginia University | 1601 University Avenue Morgantown, WV 26506 (304) 293-4959 |
Wisconsin
School | Contact Information |
---|---|
University of Wisconsin - Whitewater Programs | 809 W. Starin Road Whitewater, WI 53190 (262) 472-1343 |