Online MBA in Marketing Programs in 2024

Do you want to combine your love of marketing with a passion for entrepreneurship and business leadership? A Master's in Business Administration (MBA) degree with a concentration in marketing might be the right path for you. Marketing MBAs provide students with advanced education in business topics such as finance and accounting, corporate leadership, and human resources, as well as in-depth coursework on marketing and sales – excellent preparation for a senior marketing position in any number of industries. MBAs in Marketing open the door to various career opportunities and higher salaries. Now more than ever, business-minded marketing professionals are fetching top dollar as we see changes in working environments and home-based business processes.

2024 Best Online Marketing MBA Programs

A strong foundation in marketing principles and strategies is increasingly essential for success in many business areas. As such, pursuing an Online MBA in Marketing has become a popular educational pathway, offering flexibility and accessibility to working professionals seeking to advance their careers. To assist prospective students in finding the most suitable programs, we have compiled a list of the Best Online MBA in Marketing programs for 2024. Our rankings are based on a comprehensive evaluation of cost, reputation, program options, accreditation, and student support services. These rankings aim to provide valuable insights into the top programs that can help individuals achieve their academic and professional goals in marketing.

#1) University of North Carolina at Chapel Hill – Chapel Hill, NC

The online MBA in Marketing program at UNC-Chapel Hill, MBA@UNC, is designed to equip students with the skills and knowledge needed to drive business value through marketing strategies. This program offers specialized courses in customer and product management, market analysis, global marketing strategies, and services marketing. The curriculum goes beyond marketing fundamentals, providing a well-rounded understanding of how marketing interacts with other business functions. MBA@UNC prepares students for leadership roles with its career-focused curriculum, hands-on learning opportunities, personalized career and leadership services, and connections with the UNC Kenan-Flagler Business School alumni network. The program is ideal for marketers and non-marketers to enhance their understanding of marketing principles and strategies.

Learn more about UNC's offering here.

Highlights:

• Full-time, Evening, or Weekend Executive MBA program options available
• The degree requires 62 total credits
• The program can be completed in 18-36 months, with most students completing it in 24 months

#2) University of Massachusetts Amherst – Amherst, MA

The University of Massachusetts Amherst’s online MBA in Marketing offers a comprehensive curriculum that blends general business courses with specialized marketing electives to cater to individual educational goals. This program focuses on developing managerial skills and business knowledge to understand the global economy, anticipate consumer needs, and create effective marketing campaigns. Students must complete nine elective credits, including courses like E-commerce Logistics, Fundamentals of Product Marketing, and Salesforce for Marketing & Sales. Additionally, students can choose “flex” designated electives, allowing for customization based on industry and focus area. This program is designed to prepare students to excel in marketing roles across various industries.

Learn more about U of Mass Amherst's offering here.

Highlights:

• Fall, Spring, and Summer start dates
• Several financial and educational benefits are available to those who apply before the priority deadline
• Most students take 2-4 years to complete the degree

#3) Wichita State University – Wichita, KS

Wichita State University’s online MBA with a Marketing concentration, offered through the Barton School, is designed to propel students’ careers forward while broadening their professional horizons. This program prepares students with specialized knowledge essential for comprehending organizational marketing challenges. The curriculum combines theoretical foundations with practical business applications, offering insights into creating and managing customer-centric marketing functions. The program emphasizes the significance of gathering and analyzing marketing intelligence, understanding the competitive environment, and developing effective marketing strategies. Advanced courses often include case studies and hands-on projects, providing students with practical experience to enhance their learning.

Learn more about WSU's offerings here.

Highlights:

• A background in business is not required
• Same tuition rates for in-state and out-of-state students
• Part-time and full-time scheduling are available; students can complete the program in 12-24 months

#4) University of Texas at Dallas – Dallas, TX

The University of Texas at Dallas’ online MBA in Marketing, offered through the Naveen Jindal School of Management, provides students with a specialized focus to enhance their analytical, communication, and decision-making skills in the global business environment. The Marketing concentration consists of 12 semester credit hours, offering a comprehensive study of customer needs, purchasing behaviors, and strategies for competitive industries. Students delve into developing effective marketing strategies, creating new products, managing brands and product categories, pricing strategies, advertising, promotions, market research, and retailing strategies. This program is designed to equip students with the expertise needed to succeed in marketing roles across various industries.

Learn more about UT Dallas' offering here.

Highlights:

• 50 students per cohort
• Synchronous and asynchronous online courses
• GMAT/GRE scores are required, but waivers may be available for qualified students

#5) National University – La Jolla, CA

National University’s online MBA with a strategic marketing specialization offers a pathway to achieving business career aspirations through personalized instruction. The program provides students with the knowledge and skills to manage organizations effectively in today’s dynamic business environment. Students learn relevant management skills for domestic and global settings, including team building, decision-making, and problem-solving. The Strategic Marketing specialization goes beyond traditional marketing, focusing on emerging trends such as thought leadership-driven strategic marketing, global product management, precision pricing, advanced promotional methods, and distribution techniques. With weekly starts, flexible online learning options, and 8-week classes, graduates are well-prepared for the marketing workforce of tomorrow.

Learn more about National University's offerings here.

Highlights:

• Year-round enrollment
• Military-friendly school
• Access to 230K+ alumni worldwide

What’s the Difference Between an MBA in Marketing vs Masters in Marketing?

Suppose you are considering pursuing an MBA in marketing. In that case, you may wonder what the difference is between an MBA in Marketing and a Master of Arts or Science in Marketing degree. There are a couple of key differences to be aware of. An MBA degree requires students to take several courses in business topics, including finance, organizational leadership, and law, in addition to their courses in marketing topics. This coursework can ultimately prepare students for careers in other areas of business in addition to marketing roles. Additionally, an MBA program generally requires applicants to complete at least two years of professional working experience before enrolling in an MBA program. For applicants fresh out of undergraduate studies who have not yet worked professionally, the Master's in Marketing degree may be a better fit.

An MBA in Marketing can lead to careers such as:

• Marketing Manager
• Director of Marketing
• Senior Product Manager
• Brand Manager
• VP of Marketing
• Public Relations Manager
• Marketing Research Analyst

A prerequisite for many MBA programs is professional business experience. An online program might be the best fit for aspiring senior marketing experts who wish to continue their professional careers while studying for their MBA. For busy professionals, an online MBA in Marketing program allows students to continue working while preparing themselves for the next phase of their careers.

Choosing an Online Marketing MBA Program

Once you've decided to pursue an online master's in business administration with a concentration in marketing, the next step is researching and selecting the right program. But how do you know which school is right for you? Keep these key factors in mind when deciding between online MBA programs.

Accreditation

An MBA is a significant investment in your career, so make sure the program you select will provide you with a high-quality education. One way to ensure a program's quality is by checking its program accreditation. Legitimate program accreditation signifies that a third-party accrediting organization has evaluated the program according to rigorous academic standards and has met or exceeded these standards. Examples of accrediting organizations for online MBA programs include the Association to Advance Collegiate Schools of Business, the Accreditation Council for Business Schools and Programs, and the International Accreditation Council for Business Education.

Program Cost

The cost of an online MBA program can vary based on several factors, including the size and type of school, the school's academic reputation, geographic location, a student's residency status, and the program length. When considering the total cost of a program, it's important to include mandatory school fees, books, and other program materials in addition to the tuition price.

Online programs are often more affordable than their traditional on-campus counterparts, but this is not always the case. As an example of online program costs, the online MBA program at the University of North Carolina is roughly $2,025 per credit hour for the July 2023 through June 2024 academic year. This cost includes student fees, simulations, assessments, technology platform licensing and support, global immersions, and some academic materials. It does not include textbooks, with a total tuition of $125,589.06.

Program Length

Most MBAs in Marketing are designed to be completed in two years of study. Factors that may impact a program's length include whether students enroll on a full- or part-time basis and if any on-campus classroom time is required and when. Often, online programs accept students on a rolling basis, enabling them to begin studying in the fall, spring, or even summer semesters.

Admissions Requirements

To gain admission to a marketing MBA program, students must ensure they meet all the admissions requirements for their program(s) of choice. Admissions requirements may vary slightly from school to school but generally include:

• Completion of a bachelor's degree, ideally in communication, business, marketing, or a related field
• GPA of 3.0 or above in their undergraduate coursework
• Transcripts from all undergraduate colleges attended
• Letters of recommendation
• Personal statement or essay
• Scores from applicable graduate school tests, such as the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT)
• Resume detailing relevant work experience (many MBA programs require a minimum of two years of professional experience)
• Completed application and application fee

Classes and Courses

An MBA in Marketing often includes general business courses as well as marketing courses similar to the following, which are part of Northeastern University's online MBA with a concentration in marketing program:

• Creating and Sustaining Customer Markets
• Information Analysis
• Financial Statement Preparation & Analysis
• Managing People & Organizations
• Enterprise Growth & Innovation
• Marketing Research
• International Marketing
• New Product Development
• Market Focused Strategy
• Digital Marketing
• Brand and Advertising Management
• Sustainability and Innovation in Product Design

Many programs also finish with a capstone project or internship component, which encourages students to put everything they've learned into practice.

Online MBA in Marketing Program Specializations

In addition to general marketing MBA programs, some schools offer even more niche specializations. The following are common online MBAs in marketing specializations:

Marketing Data Analytics

The Marketing Data Analytics specialization focuses on gathering and interpreting data to influence company growth, predict consumer behavior, and advance technical expertise with software to enhance analytical approaches. Students are trained to drive market decisions through advanced data collection tools and analytical techniques. Digital marketing concepts are key in this roughly 2-year program, where students take courses in:

• Database concepts
• Information management
• Marketing research methods
• Managing human capital
• Applied data mining
• Business leadership
• Search engine optimization

Upon graduating, students with an MBA in Marketing Data Analytics can secure careers as senior marketing managers, directors of integrated marketing, brand managers, consumer marketing analysts, and more.

Marketing Management

The MBA Marketing Management specialization program centers on marketing strategies, communication, consumer behavior, and leadership. Students hone their skills by learning to build integrated marketing and marketing communications plans and taking managerial MBA courses. Course topics may include:

• Marketing strategy
• Data-driven marketing
• Management lab
• New product management
• Advertising management
• Pricing policy

Those who complete the MBA in Marketing Management degree are eligible for advanced careers as marketing directors, market research analysts, business development managers, and more.

Digital Marketing

The MBA in Digital Marketing program pathway trains students to become digital marketing leaders as the demand for digital advertising grows. Enrolled students learn about search engine marketing (SEM), data analysis software, social media, and more to become experts in designing and implementing online marketing campaigns. Engaging online audiences to grow a brand or business is the goal of this program, which can take around 18 months to complete. Popular course topics include:

• Applied digital marketing strategies
• E-commerce
• Conversion optimization
• Omni-channel retailing
• Digital customer experience management
• Social and mobile media fundamentals

With an MBA in Digital Marketing, senior-level positions such as social media managers, digital marketing specialists, directors of marketing strategy, and more will be available.

Integrated Marketing Communications

The MBA in Integrated Marketing Communications program spans various marketing modalities, from traditional to digital, to achieve business objectives, reach the right customers, maximize the brand, and develop an effective communications plan. Students are taught the strategies to achieve a positive return on investment and meet sales goals within an organization. Emphasis is placed on utilizing strategic tactics to communicate consistent marketing messages. Common courses include:

• Global brand management
• The communications development process
• Research, measurement, & attribution modeling
• Analytical tools for decision making
• Applying integrated marketing communications to a brand

Graduates of an MBA Integrated Communications program pursue careers as media brand managers, art directors, marketing directors/managers, and more.

Online MBA in Marketing No GMAT Required vs GMAT Waiver

While the Graduate Management Admission Test (GMAT) is a requirement for many MBA programs, others are eliminating it. Many factors contribute to removing this requirement, but it boils down to the fact that work experience and other intangible factors are often suitable indicators of a student's motivation and commitment to completing a graduate-level program, which the GMAT requirement intends to measure. It's important to note that some schools require the Graduation Record Examination (GRE) instead of the GMAT. In any case, students should carefully read their program of choice's admission requirements to see whether or not these tests are necessary. Choosing an online MBA in Marketing that does not require GMAT scores can be a great advantage to students who have the skills, intelligence, and determination to enroll in a program but who don't necessarily test well, and also for students who don't have the funds needed to take this expensive exam.

One may be able to have the GMAT waived provided they have but not limited to the following:

• Higher than the specific GPA; most likely, a minimum of 3.0 is expected
• Previous graduate degree or graduate certificate
• A specific number of professional work experience

You’ll have to discuss these options with an admissions representative or review the program’s website for further clarification.

Advantages of Online Marketing MBA Programs

For busy professionals or those with family commitments, an online MBA program is a convenient and potentially cost-effective way to earn an advanced degree. Online coursework allows students to complete assignments and attend lectures from home and on their schedules, which is particularly important for students furthering their professional careers simultaneously. Often with a lower tuition cost than traditional on-campus programs, online programs also allow students in rural areas to choose from a larger number of schools without a lengthy commute. With an increasing number of online programs across the country, now is the time to make your dreams of an MBA come true.

Colleges That Offer Accredited Online Marketing MBA Programs in 2024

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